BTL Marketing

Revolt Motors

3 - 4 years

4 - 7 Lacs

gurugram

Posted:3 weeks ago| Platform:

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Skills Required

retail event management analytical promotional events customer engagement vendor coordination automotive monitoring logistics

Work Mode

Work from Office

Job Type

Full Time

Job Description

BTL : Below the Line marketing, which is a more targeted and direct approach to marketing. BTL marketing activities include promotional events, direct mail campaigns, and targeted advertising.","rnr":"

Key Responsibilities:

BTL Campaign Execution
: Plan and execute targeted on-ground activations, roadshows, mall events, and customer engagement campaigns to drive leads and footfall.
Event Management
: Organize impactful
product launches, test ride events
, and localized dealer activations, ensuring high ROI.
Vendor Coordination
: Manage vendors and agencies for campaign production, event logistics, and timely execution within budgets.
Dealer Collaboration
: Partner with dealerships to align on regional marketing strategies and boost retail performance.
Performance Tracking
: Monitor campaigns, analyze results, and provide actionable insights for optimization.
Customer Focus
: Develop experiential marketing initiatives to improve
brand visibility and customer engagement
.
Travel & Flexibility
: Ability to execute events across geographies with regular travel.

Skills Required:

Strong experience in BTL activations and event management.
Analytical mindset to track
leads, footfall, and conversions
.
Excellent communication, negotiation, and organizational skills.
Prior experience in automotive/EV marketing is a bonus.

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