Manager – D2C Performance Marketing / Growth Marketing

Location:

Department:

Reports To:

Role Overview

D2C e-commerce growth marketing

Key Responsibilities

• Plan, execute, and optimize paid campaigns across Meta (Facebook/Instagram), Google (Search, Display, Shopping, YouTube), and other platforms.
• Coordinate closely with the performance marketing agency to ensure timely execution, performance optimization, and alignment with brand objectives.
• Own acquisition funnels end-to-end with a focus on

  CAC, LTV, ROAS, and revenue contribution

  .
• Build media plans, allocate budgets, and monitor spends across multiple channels.
• Collaborate with creative, content, and website teams to develop impactful ad creatives and landing pages.
• Run A/B tests on targeting, creatives, and landing pages to consistently improve performance.
• Implement attribution models, tracking tools, and performance dashboards for accurate measurement.
• Present campaign insights, competitor analysis, and growth opportunities to the leadership team.

Requirements

• Mandatory

  : Prior experience in

  D2C e-commerce performance/growth marketing

  .
• 4–7 years of relevant work experience in running and scaling paid media campaigns.
• Proven track record of managing high-budget campaigns and delivering strong ROI.
• Strong coordination and stakeholder management skills to effectively work with external agencies.
• Hands-on expertise in Meta Ads Manager, Google Ads, Google Analytics (GA4), and tracking tools (AppsFlyer, Mixpanel, Adjust, etc.).
• Analytical mindset with strong Excel/Sheets skills and the ability to translate data into action.
• Experience with luxury/premium D2C brands will be an added advantage.

What We Offer

• Ownership of performance marketing for a growing luxury D2C brand.
• Direct collaboration with agency partners and internal teams to drive impactful campaigns.
• A fast-paced, entrepreneurial work environment with creative freedom.
• Competitive salary and performance-based incentives.