Manager-Corporate Communication and Marketing

WWW.IMR-RESOURCES.COM

SECTOR 56 GURGAON OFFICE

Key Responsibilities:

1. Brand Development:

• Vision, Mission, and Values:

   Collaborate with senior leadership to develop and articulate the company's vision, mission, and core values. Ensure these elements are clearly communicated and integrated into all branding efforts.

• Tagline Development:

   Craft a compelling and memorable tagline that encapsulates the essence of our brand and resonates with our target audience

• Logo Creation:

   Lead the design process for a new company logo, working with graphic designers and stakeholders to ensure it reflects our brand identity and values.

2. Website Development:

• Website Design and Management:

   Oversee the creation,updations and launch of a new company website. Ensure it is user-friendly, visually appealing, and aligned with our brand identity.

• Content Creation:

   Develop and manage content for the NEWSLETTER, website, including company information, blog posts, and other relevant materials. Ensure all content supports our marketing and communication objectives.

• Performance Monitoring:

   Analyze website performance metrics and user feedback to make data-driven improvements.

1. Marketing Strategy:

• Strategy Development:

   Create and implement comprehensive B2B marketing strategies that align with the brand elements. Focus on increasing brand awareness, engagement, and market positioning as required.

• Campaign Management:

   Plan and execute marketing campaigns across various channels, including digital, social media, email, and print. Measure and report on campaign effectiveness.

2. Employer Branding:

• Brand Messaging:

   Develop and promote messaging that highlights our company culture, values, and career opportunities. Ensure our employer branding reflects our vision and mission.

• Recruitment Marketing:

   Create content and strategies to attract top talent, including job descriptions, recruitment materials, and social media posts.

3. Communication Management:

• Internal Communication:

   Develop and implement internal communication strategies to keep employees informed and engaged with company developments and brand initiatives.

• External Communication:

   Manage external communication efforts, including public relations, media relations, and community outreach.