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Deoleo
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Manager Category, Shopper & Consumer Insights

Manager Category, Shopper & Consumer Insights

Deoleo

8 - 13 years

10 - 15 Lacs

mumbai

Posted:1 week ago| Platform:

Apply

Skills Required

supply chain consumer research analytical social media consulting business planning fmcg business intelligence forecasting analytics

Work Mode

Work from Office

Job Type

Full Time

Job Description

Roles and Responsibilities:

1. Category, Consumer & Shopper Insight Leadership:

Lead the insights agenda by understanding both

consumers and shoppers

their behaviors, motivations, and purchase patterns. Conduct analyses such as

basket composition (what products are bought together), brand-switching trends (why shoppers move between brands), product incrementality (how new products contribute to incremental growth), distribution/brand performance, and consumer preference mapping

. Turn these insights into actionable recommendations that shape strategy, strengthen brand positioning, and maintain category leadership.

2. Portfolio & Assortment Optimization:

Evaluate existing and new product performance to optimize assortment, considering

consumer preferences, purchasing behavior, and demand patterns

. Recommend which products should be stocked where, how they should be displayed, and how to maximize sales per shelf space, ensuring alignment with both shopper needs and consumer expectations.

3. Cross-Functional Collaboration:

Work closely with Sales, Marketing, Trade Marketing, and Supply Chain teams to ensure insights about

consumers, shoppers, and categories

are embedded in business decisions. Act as a

trusted advisor

, translating complex data into actionable insights and helping teams understand what drives consumer choices.

4. Market & Channel Analysis:

Monitor distribution channels, identify gaps, and evaluate store-level performance. Recommend strategies to

expand reach, improve visibility, and increase sales

, ensuring that both consumer needs and shopper behaviors are effectively addressed across all channels.

5. Digital & Social Listening:

Analyze online consumer conversations, trends, and sentiments via social media and digital platforms. Convert these findings into

actionable insights

that guide marketing campaigns, innovation, and engagement strategies, reflecting the real-time voice of the consumer.

6. Insight to Action:

Transform complex data into

clear, actionable insights and recommendations

. Present findings in ways that help the business understand

consumer motivations, category dynamics, and shopper behavior

, leading to strategies that drive growth, engagement, and market share.

7. Business Planning & Forecasting Support:

Support business planning, forecasting, and performance reviews by providing

data-backed insights into consumer demand and category trends

. Help predict trends, identify growth opportunities, and guide decision-making to improve overall business performance.

8. Tools, Processes & Best Practices:

Develop and maintain

dashboards, templates, and standardized processes

to ensure insights are delivered consistently and accurately. Leverage data from

syndicated sources (Nielsen, Kantar, Ipsos)

and

advanced analytics techniques

to generate actionable insights. Promote

best practices in data visualization, reporting, and storytelling

, ensuring insights about both consumers and shoppers are easily interpreted and acted upon.

Desired Experience:

8/10 years in
Category Insights, Shopper & Consumer Analytics, Consumer Research, or Business Intelligence
, preferably in FMCG/CPG, Retail, or Consulting.- Hands-on experience with syndicated data sources (
Nielsen, Kantar, Ipsos
) and social listening tools.- Proven ability to
translate consumer and shopper insights into actionable business strategies
that deliver measurable results.

Desired Competencies:

Strong analytical and problem-solving skills.
Excellent communication, presentation, and data storytelling abilities.
Proficiency in data visualization tools (Tableau, Power BI, etc.).
Deep understanding of FMCG trade dynamics and consumer behavior.
Effective stakeholder management and cross-functional collaboration.
Adaptability in fast-paced and evolving business environments.

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