Manager - Branding & Communication

As the Manager - Branding & Communication at a leading NBFC Company in Chennai, you will play a crucial role in developing and implementing a comprehensive corporate branding strategy that aligns with the organization's mission and objectives. You will be responsible for managing and directing the branding and communication team to ensure consistent messaging across all internal and external communications, including public relations/media communications and social media. Working closely with the PR team, you will build messaging strategies, develop PR plans, and generate storylines to support marketing campaigns. Collaborating with cross-functional teams, such as Marketing, HR, Legal, and all SBUs, will be essential to ensure consistent communication across the organization. It will be your responsibility to stay updated on industry trends and emerging technologies to continuously enhance branding strategies. You will also partner with the D&I Team on matters related to diversity and inclusion. Managing budgets, timelines, and performance metrics will be part of your role, along with overseeing and directing CSR programs, including philanthropy, community outreach, and sustainability initiatives. You will raise awareness of the company's social responsibility commitments through marketing and communication efforts. Developing and implementing a branding strategy that reflects the organization's mission and values will be a key aspect of your responsibilities. This includes managing brand development and deployment across all communication channels, as well as maintaining brand integrity and a strong brand voice. Planning and executing various activities and campaigns to increase awareness and salience of the organization will also fall under your purview. You will track and evaluate brand health, assist in brand management initiatives, and oversee the company's brand architecture based on data insights. Managing external events, internal communication efforts, and crafting compelling brand narratives for employer branding will also be part of your role. Driving employee satisfaction, attracting top talent, and delivering impactful campaigns will be crucial for fostering a best-in-class culture in line with the organization's mission, vision, and values. To be successful in this role, you should hold an MBA in Marketing from a Tier I or II B-School and have at least 8 years of experience in corporate branding. Experience in handling a team of Branding, Marketing, and Communications professionals is essential, along with strong written and verbal communication skills. Crisis management, issue resolution, vendor management, media planning, organizational skills, and project management are also key competencies required for this position. Additionally, you should have a proven track record in building and managing high-performing teams, strong interpersonal skills, and the ability to work collaboratively in a fast-paced, dynamic environment.,