Malabar Group - Digital Data Analyst - Python/SQL

• Data Collection and Preparation :
• Gather data from multiple sources, including Google Analytics, social media platforms, email marketing tools, and advertising platforms (Google Ads, Facebook Ads).
• Clean, transform, and prepare data for accurate analysis and actionable Data Analysis and Interpretation :
• Conduct statistical analysis to identify trends, customer behaviour, and campaign performance.
• Use analytics techniques to determine key engagement drivers, conversion rates, and digital KPIs.
• Identify areas for marketing strategy improvements based on Reporting and Communication :
• Develop clear and concise reports and dashboards to communicate findings.
• Present data-driven insights that inform marketing strategies and Optimization and Strategy :
• Leverage analytics data to refine targeting, enhance personalization, and optimize marketing campaigns.
• Collaborate with marketing teams to implement data-backed strategies for digital success.
  

Qualifications

• Experience in Data Analysis, Performance Tracking, and Optimization
• Proficiency in data analysis tools (SQL, Python)
• Familiarity with web analytics platforms (Google Analytics, Adobe Analytics)
• Knowledge of CRM & marketing automation platforms
• Expertise in data visualization tools (Tableau, Power BI)
• Strong problem-solving and analytical skills
• Ability to communicate insights effectively to both technical and non-technical audiences
• Understanding of digital marketing strategies and best practices
• Programming skills (Python or R) are a plus