Loyalty Program Manager

As the Loyalty & Retention Program Manager at Neulife, India's leading Performance Nutrition brand, you will play a crucial role in owning and scaling our customer loyalty, rewards, and affiliate ecosystem. Your primary focus will be on maximizing customer engagement, repeat sales, and boosting LTV and ROI across all D2C channels. Your responsibilities will include designing, implementing, and continuously improving Neulife's loyalty program to enhance customer engagement and drive repeat sales. You will also be tasked with developing and managing affiliate/referral programs to acquire high-quality new customers with measurable ROI. Additionally, you will be responsible for building segmented retention strategies, leveraging tools like Shopify, Klaviyo, Smile.io, ReferralCandy, Zoho Analytics to drive targeted campaigns, and monitoring program KPIs such as repeat rate, churn, CLTV, and ROI. To excel in this role, you should possess at least 5 years of experience in loyalty/affiliate/retention program management, preferably in D2C, eCommerce, or FMCG sectors. Deep analytical skills, an ROI-focused mindset, and experience with CRM and loyalty platforms like Klaviyo, Smile.io, ReferralCandy, Zoho, Gorgias are essential. Strong project management and cross-functional leadership capabilities are also required, along with a passion for fitness, wellness, and performance nutrition. In return, you can expect a high-impact role at a fast-scaling founder-led brand, the opportunity to build a best-in-class loyalty engine from the ground up, a collaborative and mission-driven team culture, freedom to innovate and experiment with new tools and platforms, competitive salary with performance-based incentives, and access to premium Neulife supplements & products.,