LinkedIn Demand Generation Associate

Position: LinkedIn Demand Generation Specialist

Location: Ahmedabad
Experience: 3+ years
Department: Marketing & Growth

About the Role

We are looking for a LinkedIn Demand Generation Specialist to lead end-to-end campaign strategy, execution, and optimization focused on generating qualified B2B leads through LinkedIn. The ideal candidate is both strategic and hands-on — capable of building audience pipelines, optimizing campaign performance, and integrating LinkedIn efforts with our broader marketing and sales funnel.

Key Responsibilities

• Develop and execute LinkedIn demand generation campaigns to drive SQLs, pipeline growth, and brand visibility.
• Build and manage LinkedIn Ads campaigns (Sponsored Content, Message Ads, Conversation Ads, etc.) with performance tracking and A/B testing.
• Identify, segment, and target ICPs using LinkedIn Sales Navigator and other prospecting tools.
• Collaborate with the content and design teams to create compelling ad creatives, copy, and landing pages.
• Track, measure, and report on campaign performance — CTR, CPC, conversion rate, CPL, and ROI.
• Optimize campaigns based on data insights and coordinate with the sales team to ensure lead quality and alignment.
• Manage and maintain LinkedIn retargeting and remarketing audiences.
• Coordinate UTM tagging, conversion tracking, and CRM integration (HubSpot, Salesforce, or similar).
• Stay updated on LinkedIn algorithm changes, ad formats, and targeting best practices.
• Experiment with new campaign types, automation tools, and LinkedIn-native lead forms.

Required Skills & Qualifications

• Proven experience (3+ years) in LinkedIn B2B lead generation or paid marketing.
• Strong understanding of LinkedIn Campaign Manager, Sales Navigator, and Analytics.
• Hands-on experience with LinkedIn Ads optimization, audience segmentation, and funnel-based targeting.
• Familiarity with B2B SaaS, IT, or outsourcing services marketing preferred.
• Analytical mindset with comfort in tools like GA4, HubSpot, or Power BI.
• Excellent communication and copywriting skills.
• Self-driven, detail-oriented, and result-focused.

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits:

• Flexible schedule
• Health insurance
• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person