Leader- Revenue Strategy & Operations

We are Licious and we are a Bengaluru-based meat and seafood company founded in 2015 by Abhay Hanjura and Vivek Gupta, our founders, foodies, and friends. We pride ourselves on being India’s most successful D2C food-tech brand operating in 20 cities across the country, delighting over 32 lac customers with our de-licious fresh meat and seafood!

magic ingredient

What you’ll be cooking up?

Driving Revenue Growth:

• Define and execute strategies to achieve revenue targets.
• Monitor critical KPIs such as traffic, conversion, AOV, and repeat purchase rates.
• Plan and manage promotional spends to maximise ROI.

Customer Retention & CRM Strategy:

• Build and execute CRM campaigns that increase engagement, loyalty, and retention.
• Use analytics to track customer behaviour and improve lifecycle value.
• Leverage CRM tools to deliver personalised and targeted messaging.

Merchandising Strategy:

• Optimise product visibility, placements, and promotions to improve conversion.
• Analyse sales trends and customer behaviour to refine merchandising plans.
• Partner with Product Development to identify opportunities for new launches.

Data-Led Decision Making:

• Analyse CRM and merchandising performance to identify trends and opportunities.
• Generate insights and actionable reports for leadership and business teams.
• Stay updated on best practices in merchandising and CRM.

Team Leadership:

• Lead and mentor a team of high-performing professionals across retention, merchandising, and CRM.
• Set clear goals, review progress, and drive accountability.
• Foster a collaborative and high-energy team culture.

Cross-Functional Collaboration:

• Work closely with Category, Marketing, Product, and Operations to ensure aligned execution of growth strategies.

We hope that you have..

Experience & Expertise:

• MBA with 5+ years post-MBA experience in traffic, conversion, CRM, and retention strategy.
• Proven track record of implementing successful CRM programs and improving retention metrics.
• Strong knowledge of app/web analytics tools and digital business growth levers.

Skills & Mindset:

• Deep customer-first thinking and the ability to translate insights into action.
• Strong analytical and problem-solving skills to take high-quality data-driven decisions.
• Leadership skills to build and inspire high-performing teams