Lead Product - Bancassurance Hdfc

. Product Ideation, Incubation and Execution

• Research on market and internal insight for new product ideation, analyze how the various existing products are performing, demand of the partner and customer segmentation.


• Propose new products or modify/customize products that aligns to Partner s strategy and growth drivers.


• Do a requirement gathering with respect to discussion of new products proposals and processes in coordination with Bank Third Party Product team at the partner bank along with respective National Heads


• Customize products from time to time as per the requirement of the target customer segment/ or respective sub verticals of bank


• Analyze post sales data and infer trends or insights to tweak product features as and when needed


• Launch of products on the various bank digital platforms in coordination with internal and bank stakeholders

2. Process Automation and Integration

• Understand the technology maturity of the verticals at Bank and recommend processes accordingly


• Work with the COE and IT team to create links for digital issuance of the products


• Work along with COE on BRD to design offline/ digital process, depending on the technology required by Bank


• Manage process and integration escalations from time to time at the partner end for processes


• Implement process automation and refinement for all the digital journeys and LMS for the function

3. Strategic Planning, Presentations and Data Analytics

• Identify opportunities for new products driving growth for the organization and propose inputs for strategy.


• Study how the bank channels are performing, competition performance and competition product analysis to identify new opportunities for business expansion within sub channels of bank.


• Track and monitor projects and strategic initiatives for the channel and sub verticals during the various Review meetings with Bank and Country Head.


• Regular tracking and monthly/ quarterly update on startegic projects and initiatives for the function.


• Work on Strategy Presentations for the channel.

4. Digital Marketing and Employee Campaigns

• Work in close coordination with teh organizationsMarketing & Branding team as well as Banks Marketing team for monthly Customer Campaigns, Banks Employee Campaign, Digital Campaigns, Renewal campaign,


• Design collaterals to support campaigns to create more product awareness


• Work closely with finance team to design, approve and end to end execute internal sales team

5. Stakeholder Management/Collaboration

• Meet with the product team of the partner bank to pitch organization s product and explain benefits of the organization products versus competition


• Work closely with vertical heads and make recommendations on products with respect to their verticals


• Guiding the verticals and Signing off on the process flow/work flow for product sale sourcing and issuance


• Work closely with the IT, Ops and PIT team to ensure process integration and smooth


• Work closely with the actuarial team on product development and pricing

6. Channel Manpower and Team Management

• Spoc for the vertical for manpower management


• Guide the team on launch of new products and processes, to handle and manage the after launch queries and issues of the sales team


• Set objectives, conduct reviews and close appraisal process for team as per timelines


• Support team members in delivering their responsibilities in business as usual and resolve their concerns/ challenges, if any