Lead Generation Specialist

Key Responsibilities: Research and identify potential leads through online platforms (LinkedIn, industry directories, company websites, etc.) Discovery calls and initial level introduction meetings. Build and maintain lead databases. Generate new business leads by targeting key decision-makers in marketing, branding, and partnerships. Assist the sales and marketing teams with outreach campaigns via email, LinkedIn, and other digital tools. Qualify leads through initial outreach and schedule discovery calls for senior sales representatives. Track and report lead generation activities and performance metrics regularly. Stay updated on industry trends and competitor activities to identify new lead opportunities. Support in developing outreach templates and lead generation strategies. Key Skills Required: Basic knowledge of digital marketing, media, or content creation industries is a plus. Strong research and analytical skills. Excellent written and verbal communication in English. Proficiency with LinkedIn, Google Sheets/Excel, and online research tools. Qualifications: Bachelor’s degree in Marketing/ Business/ Media/ Communications, or related field. 1-2 years of experience in lead generation, sales support, or business development. Show more Show less