Lead Generation Specialist

Job Title: Digital Marketing & Lead Generation Specialist – Real Estate

Location: Gurgaon, Haryana
Employment Type: Full-time

About the Role:

We are seeking a results-driven Digital Marketing & Lead Generation Specialist to manage and execute online campaigns that generate high-quality leads for our real estate projects. The ideal candidate will have expertise in digital marketing, paid ads, SEO, social media, and lead funnels, with a proven track record in real estate marketing.

Key Responsibilities:

• Develop and execute digital marketing strategies to drive qualified leads through Google Ads, Facebook Ads, Instagram, LinkedIn, and other channels.
• Manage end-to-end lead generation campaigns including planning, execution, monitoring, and optimization.
• Optimize landing pages, ad creatives, and CTAs to improve conversion rates.
• Track, measure, and report campaign performance using analytics tools (Google Analytics, Meta Business Suite, CRM dashboards).
• Coordinate with the sales team to ensure lead quality and conversions.
• Implement SEO strategies (on-page/off-page) to increase organic reach.
• Manage social media presence and content to build brand awareness and engagement.
• Research market trends, competitor strategies, and consumer behavior to refine campaigns.
• Build and maintain databases for email/SMS/WhatsApp marketing campaigns.
• Ensure marketing activities comply with real estate regulations and company guidelines.

Requirements:

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• 2–5 years of experience in digital marketing & lead generation, preferably in real estate.
• Hands-on experience with Google Ads, Facebook Ads Manager, LinkedIn Ads, SEO tools, and CRM platforms.
• Strong understanding of PPC, CPL, CPC, CPM, and ROI tracking.
• Excellent skills in copywriting, ad creatives, and campaign optimization.
• Knowledge of automation tools (HubSpot, Zapier, Zoho, etc.) is a plus.
• Strong analytical, problem-solving, and communication skills.
• Ability to work in a fast-paced environment and meet deadlines.

What We Offer:

• Attractive salary with performance-based incentives.
• Opportunity to work with premium real estate projects.
• Professional growth and learning opportunities in a dynamic team environment.
• A collaborative and innovative workplace in the heart of Gurgaon.

Job Type: Full-time

Pay: ₹30,000.00 - ₹50,000.00 per month

Work Location: In person