Lead Generation Specialist

About Us

Drip Capital In Ltd is an international company specializing in financial and digital growth solutions. We focus on performance-driven marketing strategies to generate high-quality leads and support scalable business growth across global markets.

Role Overview

Lead Generation Specialist

This role works closely with marketing and sales teams to ensure lead quality and funnel performance.

Key Responsibilities

• Plan and manage lead generation campaigns, primarily via Google Ads
• Optimize Search, Display, YouTube, and Performance Max campaigns for lead acquisition
• Conduct keyword research, audience targeting, and ad copy optimization
• Manage landing pages, lead forms, and conversion tracking
• Monitor and optimize CPL, CPA, conversion rate, and lead quality
• Analyze campaign data and prepare performance reports
• Collaborate with sales teams to improve lead quality and conversion outcomes
• Perform A/B testing on ads, audiences, and landing pages

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• Proven experience in lead generation or performance marketing
• Hands-on experience with Google Ads is required
• Understanding of funnels, CRM, and lead qualification is a strong advantage
• Strong analytical mindset and data interpretation skills
• Result-oriented, proactive, and detail-focused

What We Offer

• Competitive salary with performance-based incentives
• Opportunity to work in an international, fast-growing environment
• Continuous training and career development
• Clear growth path in performance marketing and lead generation

How to Apply

CV

📧 hr@dripcapitalmkt.com

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