Lead Generation Specialist

Job Title: Lead Generation Specialist

Location: Bengaluru (On-site as per company policy)
Experience: 13 Years Company: Blufig

About Blufig

Blufig is a full-service B2B marketing agency helping global B2B tech brands accelerate their digital growth. With 130+ brands served, we deliver impactful digital marketing, content, design, and demand generation solutions. We are expanding our team and looking for a motivated Lead Generation Specialist to support our growing client portfolio.

Role Overview

We are seeking a proactive and detail-oriented Lead Generation Specialist to identify, qualify, and nurture potential clients for Blufig. You will play a key role in building a strong pipeline through research, outreach, and engagement. This role requires strong communication skills, a data-driven mindset, and the ability to work in a fast-paced environment.

Key Responsibilities

Lead Research & Prospecting

• Conduct market and industry research to identify potential clients.
  
• Build and maintain high-quality prospect lists using tools like LinkedIn, Apollo, ZoomInfo, etc.
  
• Segment leads based on industry, geography, and ICP (Ideal Customer Profile).
  

Outbound Engagement

• Execute outbound campaigns via email, LinkedIn, and other digital channels.
  
• Write effective outreach messages to improve response and conversion rates.
  
• Follow up with prospects to build interest and qualify leads.
  

Lead Qualification & Pipeline Management

• Conduct initial qualification calls/email exchanges to understand prospect needs.
  
• Identify high-quality opportunities and pass them to the sales team.
  
• Maintain accurate and updated records in CRM (HubSpot/Salesforce).
  

Performance Tracking & Reporting

• Track daily outreach activities and report KPIs such as response rates, SQLs, MQLs, etc.
  
• Analyze campaign performance and suggest improvements.
  

Collaboration

• Work closely with sales, marketing, and leadership teams to refine messaging.
  
• Provide market insights, competitor updates, and feedback on campaign effectiveness.
  

Skills & Qualifications

Required

• 13 years of experience in Lead Generation, SDR/BDR role, or similar functions.
  
• Strong communication skills (written and verbal).
  
• Experience using LinkedIn Sales Navigator, Apollo, or other prospecting tools.
  
• Hands-on experience with CRM systems (HubSpot preferred).
  
• Ability to work independently and meet weekly/monthly targets.
  
• Strong research skills and attention to detail.
  

Preferred

• Experience in B2B Marketing or SaaS sector.
  
• Understanding of B2B buyer journeys and demand generation.
  
• Ability to write engaging outreach content.
  

What We Offer

• Opportunity to work with global B2B tech brands.
  
• Collaborative and creative work environment.
  
• Competitive salary based on experience.
  
• Learning and career growth opportunities within the organization.