Lead Generation Specialist

Job Role:

Location:

Desired Experience: 0 to 2 years of Enterprise B2B Software Product or Solution sales experience (especially in Lead Generation role)

Education:

Note:-

* Candidates are requested to carry their own laptop, resume along with a original photo id

* Candidates are expected to be in formal attire

* On the first day only online and offline assessments/HR round (B2B sales and aptitude) will be conducted

* Candidates are requested to book their slots (date and time) with HR through Whatspp Messages only (9866188982).

Please do not call on the number as only messages are allowed.

* No interviews will be conducted without a prior appointment (slot booking)

Role Overview

A Lead Generation Specialist for SaaS based products is responsible for identifying and attracting potential customers or clients, initiating contact, and nurturing relationships with them to ultimately generate sales lead.

The ideal candidate shall have experience in lead generation through Cold Calls and Email Marketing for an IT Software Product/Solution Organization.

As a Lead Generation Specialist for our SaaS based products, you will be a crucial part of our sales and marketing efforts, responsible for identifying and engaging potential customers who can benefit from our products/software solutions. Your goal is to generate high quality leads that can be converted into paying customers and contribute to the growth of our business.

Key Responsibilities:

• Lead Identification Research and identify potential leads or target customers who fit the ideal customer profile for our SaaS products. This may involve various sources such as online databases, social media, industry events and inbound enquiries
• Outreach and Engagement Initiate contact with potential leads thourgh various communication channels, including emails, phone calls, social media and networking. Tailor your outreach to address their specific pain points and needs
• Qualification Qualify leads by assessing their level of interest, budget and readiness to purchase our SaaS product. Ensure that leads meet the established criteria for potential customers.
• Lead Nurturing Develop and implement lead nurturing strategies, including automated email campaigns, follow up calls, and content sharing, to keep leads engaged and move them through the sales funnel
• Data Management Maintain accurate and organized lead databases or customer relationship management (CRM) systems. Keep detailed records of interactions and lead progress
• Reporting and Analytics Track and Analyze the effectiveness of lead generation strategies and campaigns. Provide regular reports of lead generation performance to the sales and marketing team
• Collaboration – Collaborate closely with the sales and marketing teams to align lead generation efforts with overall business objectives and provide support in achieving sales targets
• Continuous Learning – Stay updated on Industry Trends, Sales Tactics, and Competitor Offerings to improve lead generation strategies

Hence, a Lead Generation Specialist is expected to do all of the below on a day-to-day basis:-

• Identifying Key decision makers in the given Database and fix appointments/meetings with them
• At least reach 100-150 prospective customers per day through emails
• Cold calling- reaching out to at least 60-70 customers per day through cold calls
• Generation/Creation of Database
• Create, execute and follow-up with the prospects on regular basis, maintain good pipeline in assigned territory/geography/Vertical.
• Maintaining database (CRM, Excel, etc.) of prospective client information
• Create and deliver qualified opportunities to Account Managers where appropriate

Primary Skills:

• 0 to 2 years of Enterprise B2B Software Product or Solution sales experience (especially in Lead Generation role)

• To generate leads through Cold Calling, Social Selling (LinkedIn/software review groups), Secondary Research
• Lead Generation experience through cold calling (Major), Social Selling (Major) & email marketing (Minor) in space of IT Products and Services would be desirable
• Experience of pitching Solutions or Products in Procure to Pay Space is added advantage (desirable not essential)
• Experience calling and dealing with CXO Level persons
• Experience in Prospecting, Customer Profiling, Tele Sales
• Strong prospecting and research skills
• Persuasive and effective communication skills
• Data-driven and analytical mind set to evaluate lead generation strategies
• Ability to work independently and in a team, with a high degree of self-motivation
• Result-oriented and driven to meet or exceed lead generation targets

Qualifications:

• Preferably BBA Graduates

  or any Graduate with MBA (Sales & Marketing)

• 0 to 2 years of Enterprise B2B Software Product or Solution sales experience (especially in Lead Generation role)

• Good working knowledge in IT Product/Solution sales
• Working knowledge with MS Office- Excel, Word, PowerPoint
• Familiarity with CRM tools, marketing automation, and lead management systems
• Excellent communication and interpersonal skills
• Strong problem-solving abilities and goal oriented mind set
• Understanding of the SaaS industry and software solution is a plus