Lead Generation Executive

Role Overview

We are looking for a Lead Generation Executive with hands-on experience in digital marketing and outbound campaigns. The ideal candidate will be responsible for generating qualified leads for IT services using platforms such as Google Ads, SEO, LinkedIn, and email marketing. You should have a strong understanding of the B2B sales funnel and be confident in targeting international clients.

Key Responsibilities

• Plan and execute lead generation campaigns through:
• PPC/Google Ads & LinkedIn Ads
• SEO (On-page & Off-page)
• Cold Email Campaigns
• LinkedIn outreach & automation tools
• Research and build a strong pipeline of prospective clients in international markets (primarily USA, IndiaUK, UAE)
• Qualify leads and schedule meetings for the sales team
• Manage and grow prospect databases using tools like LinkedIn Sales Navigator, Apollo, ZoomInfo, etc.
• Track performance metrics (CTR, open rates, CPL) and optimize campaigns for better ROI
• Collaborate with the marketing team for campaign messaging, creatives, and landing pages
• Stay updated with latest trends and best practices in lead generation and IT marketing

Candidate Requirements

• Bachelor’s degree in Marketing, Business, IT, or equivalent
• 0–5 years of experience in B2B lead generation for IT services or digital agencies
• Strong knowledge of:
• Google Ads & LinkedIn Ads
• SEO tools (Ahrefs, SEMrush, Google Analytics)
• Email marketing platforms (Mailchimp, Instantly, HubSpot, etc.)
• CRM tools (Zoho, HubSpot, or similar)
• Strong written English and communication skills
• Experience in targeting USA/UK-based companies will be an advantage

Nice to Have

• Experience working in an IT company or software development agency
• Knowledge of basic IT terminologies, web and app development lifecycle
• Ability to manage outreach tools and automation platforms

Perks & Benefits

• Competitive salary with performance-based bonuses
• Career growth in international business development

Job Type: Full-time

Pay: ₹21,000.00 - ₹39,219.61 per month

Benefits:

• Cell phone reimbursement
• Commuter assistance
• Internet reimbursement
• Leave encashment
• Provident Fund

Ability to commute/relocate:

• Gurugram, Haryana: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• What is your current in hand salary per year?
• What is your notice period in days?

Experience:

• Lead generation: 1 year (Preferred)

Work Location: In person