Lead Generation Executive

Company Profile:

Elets Technomedia, the premier technology and media research organisation of Asia and the Middle East, has spread its wings in India and across the world over the years. Since 2003, the organisation has been championing the cause of the governments, building knowledge-sharing platforms and highlighting the importance of innovations for governance, health, education, urban development, and banking and finance sectors among others through conferences, publications, and knowledge portals. 

Key Responsibilities:

• Conduct comprehensive market research to identify potential leads and target markets for B2B events
• Implement a variety of lead generation strategies, such as cold calling, email marketing, social media outreach, and attending networking events
• Engage with prospects to ascertain their needs and provide information about our products/services
• Evaluate leads and maintain the lead database for accurate tracking and reporting
• Collaborate closely with the sales team to enhance lead conversion and ensure smooth handover of qualified leads
• Continuously monitor industry trends, competitor activities, and customer feedback to refine lead generation tactics for B2B events

Requirements:

• Bachelor's / Master’s degree in marketing / business, or a related field (preferred)
• Proven experience in lead generation or sales support roles
• Strong communication and interpersonal skills
• Familiarity with social media platforms and online marketing strategies
• Excellent organisational and time management skills
• Goal-oriented and self-motivated