Job
Description
We are looking for a performance-driven Advertisement & Lead Generation Specialist to manage and optimize paid advertising campaigns with the goal of driving high-quality leads to our website. This role is focused on running digital ads across multiple platforms, improving conversion rates, and increasing traffic that turns into actionable business leads. Key Responsibilities: Plan, launch, and manage paid advertising campaigns on platforms such as Google Ads, Facebook/Meta, Instagram. Drive targeted traffic to the website and optimize for lead conversions Create, test, and iterate ad creatives and copy that resonate with our target audience Collaborate with the web and content teams to build high-converting landing pages and lead capture forms Set up and manage lead tracking, pixels, and UTM parameters to ensure accurate attribution Analyze campaign performance and use insights to reduce cost-per-lead (CPL) and increase ROI A/B test headlines, ad formats, targeting strategies, and landing pages for continuous improvement Stay updated on platform trends, algorithm changes, and advertising best practices Provide weekly and monthly reports on ad performance, traffic, leads generated, and conversion rates Requirements: Proven experience (2+ years) managing paid advertising campaigns focused on lead generation Strong understanding of Google Ads, Meta Ads, and LinkedIn Ads platforms Knowledge of digital marketing funnels and conversion optimization best practices Experience with Google Analytics, Google Tag Manager, and tracking tools (e.g., Meta Pixel, LinkedIn Insight Tag) Proficiency in using website analytics tools to assess campaign performance Familiarity with landing page builders and CMS platforms (e.g., WordPress, Webflow, Unbounce) Excellent attention to detail, data-driven mindset, and ability to meet deadlines Preferred Qualifications: Google Ads and Meta Blueprint certifications Experience in B2B or service-based lead generation Working knowledge of marketing automation tools (e.g., HubSpot, Mailchimp, ActiveCampaign) Basic knowledge of SEO and organic traffic generation strategies Key Metrics for Success: Website traffic from paid campaigns Cost per lead (CPL) Lead-to-conversion rate Return on ad spend (ROAS) Bounce rate and session duration from ad traffic Job Types: Full-time, Permanent Pay: ₹20,000.00 - ₹25,000.00 per month Schedule: Day shift Application Question(s): What is your current and expected salary? Work Location: In person
