Lead - Digital Platforms/Senior Lead - Digital Platforms

Location Name:

Pune Corporate Office - HO

Job Purpose

Monitor End-to-End business funnel for Insurance & Investment and focusing on increasing the overall traffic of business both organically and inorganically, improving the customer journey and management of push campaigns in the most effective and efficient manner to enhance business engagement.

Duties And Responsibilities

 Funnel Management for Insurance & Investment business.o Own the entire funnel from impression to business volumeso New Initiatives to increase the Funnel Effectiveness Campaign Orchestrationo Content & Creatives Preparation in alignment with Business & Content Teamo Maintain a mix of sustaining/ performing campaigns with experimentationo Own and deploy multi-channel orchestration framework for remarketing campaignso Own the micro KPIs to manage campaign performance Campaign Experimentation (A/B Testing) for growing CTR & enhancements Business Performance & Reporting (MIS)o Identify insights and actionable from the tool kits to deliver core business objectives Channel AOP Achievement and identifying growth opportunities Work closely with multiple internal teams like communications, content, and analytics to clearly communicate metric driven asksKRA Engagement with respective businesses and Cross functional teams. Driving Business numbers through Digital Channel Team management – Manage funnel managers for Insurance & Investment Business.Cross Functional Team Alignments: Roles you need to interact with inside the organization to enable success in your day-to-day workØ Business Team

•  Monthly and weekly meetings Business Team covering the following:
  

o Funnel
o Campaign Performanceo Assisted Framework: Lead Discussions

•  Daily MIS & Channel Performance basis attribution & contribution
•  Field (Call Center & Field) Lead end to end tracking and continuous improvement in conversions
•  Participate in Sales Calls with Call center & Field Team.
  

 Data Team
o Dashboard: Performance Summary, Entry Points (Users & traffic), Conversion Analysis, Funnel, Page Wise & Event Level Analysis.o Prospect Modelling for Campaign Targeting (Persona Mapping & Campaign Data Segmentation)o Platform Analytics with InsightsØ Content and Creative Team

•  Ensure adherence to SOP for raising requirement & ensure the processes are followed on daily basis.
•  Raising request for App banners and Nudges, deciding the theme of the banner
•  Briefing about the new product propositions which is going live on App so that performance marketing team can get content & creatives on time
•  Coordinating with team for regularly updating the banners & content for every event with specific offer
  

 Banner Changes
o Banner Go Live & Changes (ICORS, Segmented & Static) across different sections.Ø Product

•  SOP for Change Management which will include ICON placement, Nudge, Banners & Offers.
•  Submitting test case and use cases regarding new requirements
•  Testing the UAT and CUG build before Go Live and raising bugs for Native & BFDL Journeys
•  Raising issues in production build which is hampering customer experience
•  Communication Related
  

o Nudges
o Icon Placement Changes basis the testing & business requirements