Lead - Digital Platforms/Senior Lead - Digital Platforms

Job Purpose
Monitor End-to-End business funnel for Insurance & Investment and focusing on increasing the overall traffic of business both organically and inorganically, improving the customer journey and management of push campaigns in the most effective and efficient manner to enhance business engagement.Duties and Responsibilities
Funnel Management for Insurance & Investment business.oOwn the entire funnel from impression to business volumesoNew Initiatives to increase the Funnel EffectivenessCampaign Orchestration oContent & Creatives Preparation in alignment with Business & Content TeamoMaintain a mix of sustaining/ performing campaigns with experimentationoOwn and deploy multi-channel orchestration framework for remarketing campaignsoOwn the micro KPIs to manage campaign performanceCampaign Experimentation (A/B Testing) for growing CTR & enhancementsBusiness Performance & Reporting (MIS)oIdentify insights and actionable from the tool kits to deliver core business objectivesChannel AOP Achievement and identifying growth opportunitiesWork closely with multiple internal teams like communications, content, and analytics to clearly communicate metric driven asksKRAEngagement with respective businesses and Cross functional teams.Driving Business numbers through Digital ChannelTeam management Manage funnel managers for Insurance & Investment Business.Cross Functional Team Alignments: Roles you need to interact with inside the organization to enable success in your day-to-day workBusiness Team

Monthly and weekly meetings Business Team covering the following:
oFunneloCampaign PerformanceoAssisted Framework: Lead Discussions

Daily MIS & Channel Performance basis attribution & contribution

Field (Call Center & Field) Lead end to end tracking and continuous improvement in conversions

Participate in Sales Calls with Call center & Field Team.
Data TeamoDashboard: Performance Summary, Entry Points (Users & traffic), Conversion Analysis, Funnel, Page Wise & Event Level Analysis.oProspect Modelling for Campaign Targeting (Persona Mapping & Campaign Data Segmentation)oPlatform Analytics with InsightsContent and Creative Team

Ensure adherence to SOP for raising requirement & ensure the processes are followed on daily basis.

Raising request for App banners and Nudges, deciding the theme of the banner

Briefing about the new product propositions which is going live on App so that performance marketing team can get content & creatives on time

Coordinating with team for regularly updating the banners & content for every event with specific offer
Banner ChangesoBanner Go Live & Changes (ICORS, Segmented & Static) across different sections.Product

SOP for Change Management which will include ICON placement, Nudge, Banners & Offers.

Submitting test case and use cases regarding new requirements

Testing the UAT and CUG build before Go Live and raising bugs for Native & BFDL Journeys

Raising issues in production build which is hampering customer experience

Communication Related
oNudgesoIcon Placement Changes basis the testing & business requirements