Job
Description
Lead - Digital Platforms/Senior Lead - Digital Platforms
Job Purpose
BFL has a Financial App & web platform encompassing all its Products and Services. The objective of the team is to deliver new modules, journeys, and features on the Digital Platform post benchmarking digital platforms like Amazon and other leading financial platforms for industry best practices. The team coordinates and works closely with multiple stakeholders—Business COEs, Wallet Sales team, Service, Operations and Collections functions, Marketing, and IT—to ensure seamless and successful delivery. The role also includes working on and delivering SMT and Executive Presentations. Duties and Responsibilities
Project Planning & Reporting Review project requirements for building capabilities on App/Web. Act as a liaison between business and technology groups to facilitate two-way communication. Review business user stories, gap analysis, and approach. Handle complex ideas and break them down into concise and effective requirements. Interact with product development/technical teams to articulate requirements into mobile app modules. Generate ideas for project improvement, brainstorm impact with counterparts in Functions and COEs, and gauge feasibility with the IT team. Add strategic value to processes through competition mapping and best practices adoption. Scout the technology landscape to ensure adoption of emerging solutions and maintain an innovative edge. Participate in presentations with project priorities, timelines, quarterly plans, etc., to Vertical Head for sign-off. Prepare overall project plan for execution and prioritize projects based on large or horizontal impact. Prepare monthly updates and reports on project status and progress for Project Head and other Vertical Heads; seek input on course correction. Project Lifecycle Management Understand change requirements and evaluate project selection based on impact and extent of change. Scope projects along with relevant stakeholders for critical projects. Conduct discussions with IT on major projects regarding delivery deviations and timelines, and work on revisions. Guide post-production sustenance monitoring, understand pilot feedback, and ensure smooth pan-India execution. Provide functional and technical support in resolving production issues and customer pain points. Apply external practices/research to operational processes and module-specific scenarios. Review customer feedback for the marketplace and update processes or functionalities as needed. Monitor, analyze, and report on marketplace metrics and performance. Monitor promotional activities across all marketplaces. Work with business teams to develop strategies to increase sales, reduce costs, and drive conversion rates upwards. Project Review & Stakeholder Management Review project plans for all projects and provide inputs to enhance effectiveness and efficiency to deliver within timelines. Review achievement of project milestones, adherence to timelines, etc.; resolve issues, roadblocks, and escalations to ensure delivery as per objectives. Engage with business stakeholders/verticals to provide status updates on projects, update on delays/issues/deviations, and agree on revision of timelines/scope. Production Support Use production management tools for daily monitoring and proactive issue identification: Clever Tap KPI Portal User Experior Google Console Define Clever Tap events & raise requirements with IT for delivery. Create CT Funnels and track daily for proactive issue identification. Define KPIs & raise requirements with IT for delivery. Track KPIs for anomalies daily for proactive issue identification. Report all identified issues, follow up on resolution timelines, and ensure closure. Classify issues by criticality (High/Medium/Low), report all enhancements/change requests, and track resolution timelines. Benchmark with industry to understand app metrics and best practices. Engage with cross-functional teams to create synergies and execute planned campaigns.
Key Decisions / Dimensions Closure of flows and journeys with all stakeholders based on feasibility and prioritization. Change request management. Feature management and prioritization. Go/No-Go decision based on module readiness.
Major Challenges Consensus building among all stakeholders. Ensuring smooth SDLC. Understanding technical limitations and modifying products accordingly. Timeline management.
Required Qualifications and Experience MBA/Post Graduate Degree. 6-8 years of experience in managing and building engagement capabilities such as ONDC, Native Partnerships, etc. Understanding of engagement capabilities like ONDC, Native Partnerships, etc. Ability to visualize design from a customer point of view to enable a self-service architecture encompassing all service modules. Exposure to building and managing digital applications. Ground-up work in building and delivering digital platforms. Technology orientation and attitude to challenge status quo. High degree of passion and self-belief. Collaborative work style to engage with peers and colleagues in other functions across the company. Exceptionally high motivational levels; a self-starter. Should possess the following skill sets: Relationship Management skills Excellent Communication & Interpersonal Skills Negotiation & Influencing skills Analytical & Problem-Solving skills
