Lead Designer

About CraftMyPlate

fast-growing, innovative startup

move fast, think bold, and build with impact

Design Lead

Role Overview

full-time, leadership role

Key Responsibilities

1. Lead the Design Team

• Manage, mentor, and inspire a 

  team of UI/UX designers

  .
• Conduct 

  design reviews

  , set quality benchmarks, and ensure consistency across platforms.
• Create a 

  culture of design excellence

  , continuous learning, and innovation.

2. Own the User Experience

• Champion 

  user-first thinking

   across all teams — every design decision starts with the question: 

  “How will this feel for our users?”

• Lead 

  UX research

  , usability testing, and journey mapping to understand user needs deeply.
• Translate insights into 

  wireframes, prototypes, and high-fidelity designs

  .

3. Drive B2C Impact

• Design 

  conversion-optimized flows

   that are visually delightful and business-smart.
• Collaborate with Growth & Marketing on 

  campaigns, landing pages, and brand touchpoints

   that inspire trust and action.
• Ensure every interaction 

  reduces friction, increases retention, and builds loyalty

  .

4. Collaborate Across Functions

• Work with 

  Product Managers

   to define user flows and feature priorities.
• Partner with 

  Developers

   to ensure smooth handoffs and accurate implementation.
• Align with 

  Marketing & Brand

   to maintain a unified design language.

5. Evolve the Brand

• Maintain and evolve the 

  CraftMyPlate Design System

  .
• Keep our visual identity 

  premium, approachable, and celebration-ready

  .
• Stay ahead of 

  design trends, tools, and UX best practices

  .

Required Skills & Experience

• 4+ years

   in UI/UX or Product Design (with at least 

  2 years in a lead role

  ).
• Proven experience designing 

  B2C products

   (web + mobile).
• Strong portfolio showing 

  problem-solving, UX thinking, and measurable impact

  .
• Mastery of 

  Figma

   and other modern design/prototyping tools.
• Experience in 

  user research, A/B testing, and data-informed design

  .
• Ability to 

  communicate design decisions

   clearly to both technical and non-technical teams.

• Startup experience

   is mandatory; food, catering, or e-commerce industry experience is a plus.

Why Join Us

• Impact:

   Your designs will shape how thousands of people experience celebrations.

• Ownership:

   Full creative authority over B2C design direction.

• Growth:

   Work closely with the founder & leadership team to influence product strategy.

• Culture:

   A founder-led, 

  design-first startup

   where ideas become reality fast.

Success in This Role Means

6 months

• Established a 

  scalable, consistent design system

  .
• Led 

  2+ major product UX overhauls

   that improved engagement/conversions.
• Built a 

  high-functioning design team culture

   focused on impact and quality.