Lab Incharge – Marketing & Retail Research Lab

About BIMTECH

Birla Institute of Management Technology (BIMTECH) was set up in 1988 by the Birla Academy of Art and Culture, with support from the Birla Group of companies. It was founded by the late Basant Kumar Birla and Sarala Birla, who were key leaders of the B K Birla Group. Every year, BIMTECH brings together students from almost all parts of India, along with some from other countries. It is a place where students learn about international business too. The mix of cultures, backgrounds, and experiences makes BIMTECH a lively and enriching place to study management.

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Post/ Job Title: Lab-in-Charge – Marketing and Retail Research Lab

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Role

We are seeking a full-time Lab-in-Charge to support the operations of our newly established Marketing and Retail Research Lab, equipped with screen-based Eye Tracker Tobii Pro Spark hardware and Tobii Pro Lab software. The lab focuses on studying consumer visual attention, digital shopping behavior, branding, packaging perception, and advertising effectiveness through advanced eye-tracking technology. The ideal candidate will have a keen interest in marketing and consumer behaviour insights and be motivated to work at the intersection of technology and human behaviour.

The role comes with the following Responsibilities

A.Lab Operations & Equipment Handling

• Set up, calibrate, and maintain Tobii Pro Spark eye-tracker and Tobii Pro Lab software for static screen experiments
• Conduct participant sessions including stimulus presentation, real-time gaze tracking, and data recording
• Generate and interpret outputs such as heatmaps, gaze plots, fixation sequences, and AOI reports
• Export and process gaze data for analysis in Excel, SPSS, MATLAB, or other platforms
• Troubleshoot hardware/software issues and coordinate with Tobii support if needed

B.Research & Participant Support

• Assist faculty and students in designing experiments focused on visual attention, product displays, ad recall, and e-commerce interfaces
• Prepare stimuli (images, videos, layouts), define AOIs, and manage test timelines
• Recruit, schedule, and onboard research participants; ensure proper documentation of consent and ethics protocols
• Maintain accurate records of sessions, data, and participation logs

C.Lab Administration & Training

• Maintain equipment inventory, ensure software is updated, and track usage logs
• Train student interns or new lab users on Tobii system operations, data protocols, and lab best practices

Essential Eligibility Conditions

• BBA or MBA degree in Marketing
• Strong interest in consumer behavior, attention studies, retail/digital marketing research
• Comfortable using Tobii Pro Lab software
• Proficient in MS Excel; familiarity with SPSS or MATLAB is a plus
• Excellent organizational, documentation, and communication skills
• Knowledge of consumer psychology would be preferable

Desired Skills

• Prior experience with Behavioural labs, user studies, or eye-tracking research
• Familiarity with research ethics (e.g., informed consent, IRB documentation)