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Krish TechnoLabs - Adobe Target & Campaign Specialist

0 years

0 Lacs

ahmedabad gujarat india

Posted:1 day ago| Platform: Linkedin logo

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Skills Required

drive personalization experimentation engagement code html css js design segmentation logic data metrics analytics crm testing communication coordination certifications

Work Mode

On-site

Job Type

Full Time

Job Description

Description

  • You will drive personalization, experimentation, and automated customer journeys for our eCommerce clients using Adobe Target and Adobe Campaign.
  • Your work will directly impact user engagement, conversion rates, and lifecycle performance.

What Youll Be Doing

  • Build and manage A/B tests, multivariate tests, and personalized onsite experiences in Adobe Target.
  • Use VEC and custom code (HTML/CSS/JS) to design and deploy Target activities.
  • Define audiences and segmentation logic for personalization and optimization.
  • Plan, build, and execute email/SMS/push campaigns using Adobe Campaign.
  • Create automated workflows and lifecycle journeys for customer engagement.
  • Maintain campaign templates, personalization rules, and data workflows.
  • Track performance metrics and deliver insights for optimization.
  • Collaborate with developers, analytics, creative, and CRM teams to ensure flawless execution.

What Wed Love To See

  • Strong hands-on experience with Adobe Target (A/B testing, XT/AT).
  • Practical exposure to Adobe Campaign (Classic or Standard).
  • Good understanding of customer segmentation and lifecycle marketing.
  • Ability to analyse data and convert insights into actions.
  • Solid communication and cross-functional coordination skills.

Itd Be Great If You Had

  • Working knowledge of HTML, CSS, JavaScript.
  • Experience with Adobe Analytics or GA4 for measurement.
  • Understanding of data models, APIs, and integrations.
  • Adobe certifications in Target or Campaign.
(ref:hirist.tech)

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