1036 Keyword Research Jobs - Page 39

Job description - 1. Strong Understanding of Amazon's marketplace and algorithms 2. Strong Knowledge of AMS - Sponsored Products, Sponsored Brands, and Bids - Automatic Targeting - Manual Targeting - Keyword Targeting - ASINs Targeting 3. Optimize pricing and promotions to improve product visibility and increase sales 4. Keyword research and analysis to identify high-value keywords 5.At least 1 year of experience in sales with a focus on Amazon's marketplace. Schedule: Day Shift Ability to commute/relocate: Gurugram, Haryana: Reliably commute or planning to relocate before starting work (Required) Experience: E-commerce: 1 year (Preferred) total work: 1 year (Preferred).

Create and implement SEO strategies to improve organic search rankings and drive organic traffic. Conduct regular website audits and keyword research to optimize the website content. Optimize meta-tags, headers, and on-page content to improve search engine visibility. Develop and manage link-building strategies to increase domain authority and search visibility. Analyze key website performance metrics such as organic traffic, keyword rankings, conversion rates, and framing improvement plans. Collaborate with the other marketing department teams and align content goals with the SEO strategies. Work with other departments to ensure SEO practices are incorporated in every aspect of business. Conduct regular SEO audits to identify areas of improvement and provide suggestions. Stay updated on the latest SEO trends and the SEO best practices. Constantly perform competitor analysis to identify new ranking opportunities. Work with the team of developers to optimize technical SEO, such as improving site speed and schema markup. Track and prepare monthly reports on key SEO performance metrics, such as organic traffic, keyword rankings, and backlink profile. Manage friendly relationships with external SEO agencies, content agencies, and other third-party agencies to support SEO initiatives. Train junior SEO members on SEO fair practices.

Develop and implement digital marketing strategies to increase online presence and improve search engine rankings. Perform on-page and off-page SEO activities to enhance website visibility. Conduct keyword research, competitor analysis, and SEO audits. Manage social media platforms, content marketing, and paid campaigns. Monitor website traffic, engagement metrics, and SEO performance using tools like Google Analytics. Collaborate with content creators and web developers to optimize content for search engines.

Programming ability : coding, design, testing, system maintenance. Perform hands-on development and maintenance of software applications/components. Perform code and design reviews. Utilize test-driven development approach to deliver commercial-quality code. Communication : effective emails and Slack notifications, proactive status updates, structured fact-based arguments, collaboration. Critical thinking : balances short-term needs with long-term goals; thinks about what could go wrong; finds requirements. Initiative : scrappy, takes ownership, follows through to the very end. Technical Requirements : Mandatory : ES6+ (EcmaScript 6+), JavaScript, NodeJS, React, Express, MySQL or MongoDB. Good to have : GraphQL, Serverless, Microservices Architecture, AWS services (primary ones). Knowledge of GraphQL is a plus. Familiarity with Linters, Webpack, Grunt, and Gulp is a plus. Candidate Profile : Must be following the right standards & best approaches. Well-versed with core concepts of JavaScript/Object-Oriented Design. Good problem-solving skills. Should accept challenges & handle complex problems. Ability to work independently or in a team. Required Skill Set & Experience : B. Tech or MCA in Computer Science or equivalent. 0. 6 months to 1 year of experience in a functional or technical role. Knowledge in the area of technical specialty (Web Development).

Develop, implement, and manage PPC campaigns across Google Ads, Bing Ads, and social media platforms. Conduct keyword research and selection to optimize campaigns for maximum ROI. Monitor and analyze campaign performance, making data-driven adjustments to improve results. Create compelling ad copy and landing pages that drive conversions. Manage budgets and bids to ensure efficient allocation of resources. Stay up-to-date with industry trends and best practices in PPC and digital marketing. Collaborate with cross-functional teams, including SEO, content, and design, to align marketing strategies. In-depth knowledge of Google Analytics 4 to understand user behavior and define custom events to track conversion. In-depth knowledge of Google Tag Manager to implement custom events based on user behavior and track conversion. Prepare and present regular performance reports and insights to stakeholders. Personal Attributes Strong analytical and problem-solving skills. Excellent attention to detail and organizational abilities. Ability to work independently and as part of a team. Creative thinker with a passion for digital marketing. Strong communication skills, both written and verbal. Results-oriented with a focus on achieving targets. Education and Qualification Bachelor s degree in Marketing, Business, or a related field. Proven experience in managing PPC campaigns (1-2 years preferred). Familiarity with Google Ads, Bing Ads, and Meta advertising platforms. Knowledge of web analytics tools (e. g. , Google Analytics, Google Tag Manager, Taboola). Google Ads certification is a plus.

On-page, Off-Page, Technical SEO, Content Marketing, Keyword Research, Link Building, Competitor Analysis, Critical Thinking, Content Writing (Optional), Strategy and Research, Analytics Reasoning, and Decision-Making. Excellent communication.

Job description - Generate compelling, relevant, and original content for various digital platforms, including blog posts, social media, email marketing, and more - Collaborate with team members to brainstorm and develop new content ideas - Proofread and edit content to ensure accuracy, clarity, and consistency - Assist in the distribution and promotion of content across different channels to reach a wider audience - Learn and implement basic SEO strategies to optimize content for search engines. - Research and identify relevant keywords and topics to target in content creation. - Support the development of content marketing strategies based on industry trends, competitive analysis, and audience preferences. - Monitor content performance through tools like Google Analytics and social media insights. - Assist in the generation of reports and recommendations to improve content marketing efforts. - Stay updated with the latest content marketing trends, tools, and best practices. Any Graduate or Preferred if Bachelor's degree in Marketing, Communication, Journalism, English, or a related field. - Strong written and verbal communication skills. - Basic understanding of digital marketing concepts and tools. - Ability to work in a team and meet deadlines. - Creative thinking and a passion for content creation. - Strong attention to detail and editing skills. - Familiarity with content management systems (CMS) and social media platforms is a plus.

Description We are seeking a skilled SEO Expert to join our team in India. The ideal candidate will have a strong background in search engine optimization, with a proven track record of improving website rankings and driving organic traffic. Responsibilities Conducting thorough keyword research to guide content teams. Optimizing website content for SEO to improve visibility and rankings. Analyzing website performance and providing actionable insights to improve SEO metrics. Developing and implementing link-building strategies. Staying up-to-date with the latest SEO trends and algorithm updates. Collaborating with content creators to ensure SEO best practices are followed. Skills and Qualifications 4-6 years of experience in SEO and digital marketing. Proficiency in SEO tools such as Google Analytics, SEMrush, Moz, or Ahrefs. Strong understanding of on-page and off-page SEO techniques. Experience with HTML, CSS, and basic web development concepts. Knowledge of local SEO strategies and techniques. Excellent analytical skills and attention to detail.

Seeking a PPC Expert with 2+ yrs experience in managing Google, Meta & LinkedIn Ads. Responsible for planning, executing, optimizing & reporting campaigns across industries with a strong focus on performance and ROI. Required Candidate profile A performance-driven marketer with deep platform knowledge, analytical mindset, creative thinking, and proven ability to manage budgets, scale campaigns, and drive measurable growth across channels.

Key Responsibilities: Conduct keyword research and competitive analysis to identify growth opportunities. Assist in optimizing website content for users (Long web page content). Perform on-page SEO audits to identify and resolve issues (broken links, duplicate content, etc.). Assist with technical SEO tasks such as improving page load speed, URL structure, and XML sitemaps. Assist with uploading content through the CMS to ensure it aligns with search engine guidelines. Monitor SEO performance through Google Analytics, Search Console, and SEO tools (SEMrush, Ahrefs, etc.). Keep up to date with the latest SEO trends and algorithm updates. Collaborate with the content team to ensure SEO best practices are followed. Support in optimizing local SEO for our Google My Business listings across multiple cities. Assist in preparing monthly SEO reports to track progress and identify improvement areas. Skills & Qualifications: Basic understanding of on-page and off-page SEO principles. Familiarity with tools like Google Analytics, Search Console, and popular SEO tools like Ahrefs, SEMrush, or Moz. Strong analytical skills with the ability to identify trends and opportunities. Good knowledge of HTML, CSS, and basic website architecture. Strong communication skills and attention to detail. Eagerness to learn and adapt to a fast-paced environment. PREFERRED QUALIFICATIONS: Bachelors degree in Marketing, Communications, Journalism, or a related field. Proven experience as a Content Writer, Copywriter, or similar role, preferably in the e-commerce, retail, or rental industry. Exceptional writing, editing, and proofreading skills with a keen eye for detail. Proficiency in SEO best practices and content optimization techniques. Creative thinking with the ability to generate innovative ideas and concepts. Strong understanding of branding principles and the ability to maintain brand voice and tone consistently. Excellent time management and organizational skills with the ability to meet deadlines in a fast-paced environment. Proficiency in content management systems, marketing tools, and analytics platforms. Portfolio showcasing a diverse range of writing samples across different formats and channels.

Responsibilities: Perform keyword research and analysis to identify growth opportunities. Optimize website content, including meta tags, headings, and image tags. Develop and execute link-building strategies to improve website authority. Monitor and report on website rankings and organic traffic. Collaborate with content creators to ensure SEO best practices. Stay updated on SEO trends and algorithm changes. Assist in the development and execution of SEO strategies. Provide regular performance reports and insights. Requirements: 1 to 4 years of SEO experience. Proficiency in SEO tools (e.g., Google Analytics, SEMrush). Understanding of on-page and off-page SEO techniques. Strong analytical and problem-solving skills. Effective communication and teamwork abilities. Bachelors degree in marketing or related field (preferred

Role & responsibilities We are seeking Digital Marketing Interns Interns will be required to identify offers/coupons/deals at top Ecommerce sites Update offers on our website - necessary training will be provided Validate coupons & replace expired offers Plan digital marketing strategies to highlight particular segment/ product line Must be able to write quality content in fluent English Required Candidate profile Knowledge of Digital Marketing will be preferred Training will be provided Must be Graduate from any stream Job Types: Full-time Duration: 3 to 6 months Location: Viman Nagar, Pune Preferred candidate profile

Responsibilities: Create high-quality, engaging, and SEO-optimized content for websites, blogs, social media, email campaigns, and advertisements. Develop persuasive copy for social media platforms, website, and marketing materials. Research industry trends and audience preferences to create relevant and impactful content. Collaborate with the design and social media teams to align content with brand identity. Edit and proofread content to ensure clarity, grammar accuracy, and consistency. Optimize content using SEO best practices to improve search rankings. Stay updated on digital marketing trends and content strategies. Requirements: 2+ years of experience in content writing, preferably in a digital marketing agency. Strong command of English with excellent writing and editing skills. Familiarity with SEO, keyword research, and content management systems. Ability to work on multiple projects and meet deadlines. Creative mindset with strong research skills. Education- Bachelors degree in English, Journalism, Mass Communication, Marketing, or a related field.

Fast Learner, Committed Towrods His Duties SEO :- ON-page,OFF-page SMO :- Taking care all social post Lead Generation :- E-mail Marketing Assist in conducting keyword research and analysis to identify relevant search terms. Learn and implement on-page optimization techniques, including optimizing website content, meta descriptions, and title tags. Support in off-page optimization activities such as link building and directory submissions.Assist in monitoring website performance using analytics tools (e.g., Google Analytics) and generating basic reports. Learn about technical SEO aspects such as website structure, site speed, and mobile-friendliness.Stay updated on the latest SEO trends and algorithm changes.Assist in competitor analysis to identify opportunities for improvement.

Locations : Mumbai, Delhi / NCR, Bengaluru , Kolkata, Chennai, Hyderabad, Ahmedabad, Pune, Remote Schedule : Day shift - Monday to Friday Timings : 10:30 AM to 7:00 PM (1-hours of flexible lunch break) About the Internship: Were excited to welcome a proactive and results-driven SEO Intern to join our team at yMedia. As an intern, youll have the opportunity to work remotely and gain practical experience in SEO strategies, content marketing, and digital advertising. Responsibilities: As an SEO Intern, your day-to-day tasks will include: 1. SEO Strategy and Implementation: - Develop and execute comprehensive SEO strategies to enhance organic search rankings, boost website traffic, and drive conversion rates. - Conduct thorough keyword research and optimize website content using both on-page and off-page SEO techniques. 2. Content Marketing: - Create engaging and relevant content across various digital platforms, including website blogs, social media channels, and email campaigns. - Collaborate with the content team to produce compelling copy, visuals, and videos that resonate with our target audience and support SEO efforts. 3. Paid Advertising Campaigns: - Plan and manage PPC campaigns across Google Ads, social media platforms, and other advertising channels. - Monitor campaign performance, optimize ad spend, and continuously test and refine ad creatives to maximize ROI and drive sales. 4. Social Media Management: - Develop and execute social media strategies to increase brand awareness, engage with followers, and foster community growth. - Monitor social media channels, respond to inquiries, and leverage social listening tools to gain insights and identify opportunities for brand promotion. Skills Required: - SEO - SEM - Keyword Research - Google Adwords - Google Analytics - Digital Marketing Perks: - Certificate (Completion + LOR) - Letter of Recommendation - 5 days a week - Job Offer (Post Internship). Additional Information: - Knowledge of Cryptocurrency, Blockchain, Web3, or the Fintech Industry is a big plus. The duration of the internship will be 4 months.

SEO Strategy Development: Develop and implement effective SEO strategies to enhance website visibility and improve search engine rankings. Keyword Research: Conduct in-depth keyword research to identify target keywords and optimize website content accordingly. On-Page & Off-Page Optimization: Execute on-page and off-page SEO activities, including content optimization, link building, and technical SEO. Performance Monitoring: Monitor and analyze website performance metrics using tools such as Google Analytics and Google Search Console. Growth Strategy & Planning: Design and implement growth strategies focused on topic and category expansion to drive business growth and revenue. Business & Revenue Growth Planning: Develop and execute plans to grow the business, identifying new opportunities for revenue generation and audience engagement. Social Media & Content Syndication: Create strategies for social media engagement and content syndication to expand reach and visibility. Email Marketing & Newsletters: Plan and oversee email marketing campaigns and newsletters, ensuring effective content distribution and audience engagement. Cross-Team Collaboration: Coordinate with the tech team to implement SEO recommendations, manage website development, and ensure timely execution of technical tasks. Stakeholder Management: Engage and collaborate with stakeholders (partners) through strategic planning and brainstorming sessions to align on business goals and growth initiatives. Competitive Analysis: Keep track of competitors SEO and growth strategies, adjusting our tactics to maintain a competitive edge.

1. Communicate with category managers for increasing sales and dispute resolution. 2. Have extensively worked on marketplaces like Nykaa, Firstcry, Tata 1 MG, Ajio, Jiomart, Flipkart, Myntra, Amazon 3. Strong Knowledge of AMS - Sponsored Products, Sponsored Brands, and Bids - Automatic Targeting - Manual Targeting - Keyword Targeting - ASINs Targeting 4. Keyword research and analysis to identify high-value keywords. 5.At least 1 year of experience in sales with a focus on Amazon's marketplace. 6. Optimize pricing and promotions to improve product visibility and increase sales. We are looking for an immediate joiner. Candidate must be from Gurugram

Key responsibilities: Developing and implementing effective SEO strategies to improve website ranking and visibility. Conducting keyword research and analysis to identify target keywords and optimize content accordingly. Performing on-page and off-page optimization, including meta tags, link building, and technical SEO improvements. Monitoring website performance using SEO tools like Google Analytics, Search Console, and SEMrush. Analyzing competitor websites to identify opportunities for growth and improvement. Collaborating with content and development teams to enhance website structure and user experience. Keeping up to date with the latest SEO trends, algorithm updates, and best practices. Generating SEO reports and presenting insights and recommendations to stakeholders. Key Requirements: Strong understanding of SEO techniques, algorithms, and best practices. Experience with keyword research tools, Google Analytics, and SEO software. Knowledge of HTML, CSS, and website optimization techniques. Excellent analytical and problem-solving skills. Proven track record of improving search rankings and driving organic traffic (1 to 2 years of experience required). Ability to work independently and within a team.

JOB DESCRIPTION : Roles and Responsibilities Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI. Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis. Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics. Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs). Understand new and relevant KPI metrics requirements for performance management and optimization purposes. Work with creative and marketing teams to test strategies and innovation. Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels Qualifications:- Previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels. In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google Ad Words. Deep understanding of data or data modelling and able to objectively identify insights for sharing with stakeholders. Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized. Proven track record of building and scaling acquisition campaigns with a strong focus on ROI. Outstanding presentation skills. Excellent written and verbal communication skills. Strong project management skills. Critical thinker and creative. Bachelors degree in Marketing or relevant field. Skills : Performance Marketing Digital Marketing SEM Paid Search Competitive Analysis Marketing Display Advertising PPC Reporting Added advantage : Email marketing (Drip Campaign) WhatsApp marketing Payment gateway related issues and solutions Ecommerce operations Perks and Benefits:- Friendly Work Culture Office Hours : 10.00a.m. to 7.00 p.m. 6 days working (Mon - Sat) Office Location : Vile Parle West

A Head of SEO is responsible for developing and executing SEO strategies to improve a company's online presence and search rankings . They lead an SEO team, and their responsibilities include: Developing SEO strategies : Creating and implementing strategies to improve organic traffic, visibility, and search rankings Conducting research : Performing keyword research and competitor analysis to develop content plans Optimizing content : Optimizing web content, paid search ads, and landing pages Monitoring and analyzing : Monitoring and analyzing ongoing SEO campaigns, and reviewing and optimizing old content Setting goals : Setting SEO performance goals and measuring them using KPIs Leading a team : Leading a small SEO team, including coaching and development Developing relationships : Developing and maintaining relationships with external partners, agencies, and platforms Key Skills Required Strategic thinking Strong analytical skills Technical proficiency Continuous learning ability Experience with pivot tables, Vlookup, and other Excel features Exceptional leadership skills Excellent people skills Interpersonal skills

WebBee Global Job Description _ SEO Specialist About WebBee Global: At WebBee Global, we specialize in providing top-line solutions for eCommerce merchants to help drive online business success. With comprehensive integrations for platforms like Amazon, Shopify, Big Commerce, Magento, WooCommerce, and NetSuite, we ensure seamless operations for our clients. E-commerce Integration Solution Provider for NetSuite Integration, Amazon MCF Integration, EDI Integration. Immediate hiring!!!! Job Role : SEO Specialist Work Experience : 2-4 Yrs Minimum Education : Bachelors or Masters degree Any Job Location : Noida Working Time : 10 Am to 7 Pm office hours Salary Range : 4 - 4.2 LPA 5 Days working ( Monday - Friday) Job Summary: We are seeking a results-driven and highly analytical SEO professional to join our marketing team. The ideal candidate will be responsible for optimizing our website and content to improve visibility in search engines, drive organic traffic, and ultimately contribute to lead generation and business growth. Key Responsibilities: Develop and execute successful SEO strategies (on-page, off-page, technical SEO) Conduct keyword research to guide content teams Optimize website content, landing pages, and blog articles Perform ongoing SEO audits, technical checks, and error resolution (e.g., crawl issues, broken links, site speed, mobile usability) Monitor and report on performance metrics using tools like Google Analytics, Google Search Console, and SEMrush/Ahrefs Collaborate with developers and content teams to ensure SEO best practices are implemented Build backlinks and manage off-page SEO efforts including outreach campaigns Stay up-to-date with the latest SEO and digital marketing trends and algorithm updates Competitor analysis to identify gaps and opportunities Provide monthly SEO performance reports and insights Requirements: Proven experience in SEO (2+ years preferred for mid/senior roles) Solid understanding of search engine algorithms and ranking factors Hands-on experience with SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog, Moz, Google Analytics, GSC) Strong analytical and problem-solving skills Experience with CMS platforms (WordPress, Shopify, etc.) Basic understanding of HTML/CSS is a plus Excellent communication and project management skills Ability to work independently and in a team environment Preferred Qualifications: Experience in content marketing or digital PR Knowledge of local SEO Google Analytics and Google Ads certification Familiarity with JavaScript SEO and Core Web Vitals Benefits: 5 Days working (Monday to Friday) Near to Sector 59 metro Station, Noida Medical insurance & Meals Positive and Healthy working environment If Interested , Kindly share your Resume at pooja.singh@webbeeglobal.com

Key Responsibilities Aggregator SEO Strategy & Execution Build and implement a comprehensive SEO strategy for city-based, institution-based, and category-based pages . Plan content structures for scalable page templates (e.g., Best Schools in Mumbai, “Top CBSE Schools in Delhi”). Optimize for local search (Google Maps, “near me” searches, etc.) using accurate and enhanced schema markup and GMB integration . Develop URL strategies , internal linking maps , and taxonomies for improved crawlability and discoverability. Keyword & Market Research Conduct high-volume, high-intent keyword research around education institutions, courses, boards, and location-based queries. Understand and respond to user search intent - informational, navigational, or transactional. Content Strategy & Oversight Work with a content team to create SEO-focused landing pages , comparison pages, review pages, and institution-specific content. Ensure that all content follows SEO best practices, is locally relevant, and includes accurate structured data (e.g., reviews, addresses, ratings, courses offered). Team Leadership & Training Lead & train a team of SEO analysts and SEO content writers . Provide training, frameworks, and guidelines to ensure quality and consistency across a large volume of pages. Collaborate with the design and development teams for on-site SEO elements and UX optimization . Technical SEO & Performance Monitoring Conduct regular SEO audits using tools like Screaming Frog, Ahrefs, or SEMrush. Monitor indexing, page speed, Core Web Vitals, schema errors , and mobile usability. Track SEO KPIs and deliver reports via Google Search Console, GA4, and Looker Studio . Required Skills & Experience Education Bachelor's or Master's degree in Marketing, Computer Science, Communications, Engineering or relevant field . Professional Experience 4 - 6 years of SEO experience, preferably in an aggregator, listing, or marketplace-style platform . Prior experience working with EdTech aggregators, school/college review sites , or multi-location SEO projects is strongly preferred . Demonstrated history of growing traffic from local and long-tail searches at scale . Skills Deep knowledge of local SEO , structured data markup , and scalable page strategies . Proficient with Google Search Console, GA4, Screaming Frog, Ahrefs, SEMrush, Surfer, WordPress , etc. Understanding of HTML/CSS basics , URL structures, crawlability, and technical SEO best practices. Strong analytical and reporting skills which can turn data into strategy. Nice to Have Experience with programmatic SEO or large-scale CMS management . Familiarity with GMB management and location-based SERP optimization . Experience working with review/rating platforms or marketplaces.

About Info Edge InfoEdges mission is to create world-class platforms that transform lives by continuously innovating. Our products and services are built keeping our customers in mind. We always delight our customers by delivering superior value through enhanced offerings on the internet and other platforms. Through our continuous investment across various businesses, especially in cutting-edge technology, machine learning and artificial intelligence (AI), we have built a robust system that constantly increases our predictive powers on customer behavior, and optimizes and improves our systems. Our various teams tirelessly work together to solve problems, innovate, and create something to empower our customers. At Info Edge, people are our core competitive advantage and we will continue doing all that is needed to attract and retain the best available talent. About BU: Shiksha.com Shiksha.com is an online platform that helps students find in-depth information about colleges, courses and exams. It also enables students to interact with domain experts and college/school alumni towards taking exam, course-selection and college-selection related decisions. It has a repository of reliable and authentic information for over 15,000 institutions, 1,40,000 plus courses and gets over 70 million unique visitors per year. Shiksha provides leads of relevant students to Universities and Colleges seeking to admit those students in their courses Hiring Author for Shiksha.com Domestic Exam Team. Domain : Writing for Education websites for entrance exam coverage, preparation related content, topper interviews, news, features, etc. Profile largely involves desk work. Candidate must be open to field reporting as and when required for content coverage. Skills : Proficiency in online writing, understanding of SEO, keyword research, competition analysis to write content. Knowledge of video content creation basics preferred. Experience required : 1-3yrs in online writing Educational qualification: Any graduate/post graduate. Preferred stream is Mass Communication. Language proficiency : English written and spoken Work mode: Work from office (Mon-Fri). Why Join Us : This is a unique opportunity to work on innovative and disruptive technology driven business solutions that are shaping the future of the industry. We are looking for candidates who are willing to work passionately in a fast-paced environment and are ready to enhance their skills by learning something new. Being a part of InfoEdge, will allow you to unleash your potential and carve your own career. To learn more about Info Edge visit http://www.infoedge.in/

Job Title: Head of SEO Location: Noida Position Overview: We are seeking a results-driven and experienced Head of SEO to join our leadership team. This key role will be responsible for developing and executing an advanced SEO strategy focused on enhancing our search presence across a range of educational keywords, driving high-quality traffic to our platforms, and increasing student engagement. The ideal candidate will have a deep understanding of SEO within the education sector, a proven track record of delivering impactful SEO campaigns, and strong leadership skills to build and manage an effective team. Key Responsibilities: Strategic SEO Leadership Develop & Implement Comprehensive SEO Strategy : Create and execute a robust SEO strategy tailored to the education sector, aligned with our business objectives and aimed at increasing organic traffic, improving rankings for high-value keywords, and boosting overall brand visibility. Define and Drive SEO KPIs : Establish clear KPIs for SEO performance, tracking metrics such as organic traffic, lead generation, conversion rates, rankings, and overall site performance. Monitor, analyze, and optimize these metrics to ensure continuous growth. Lead Cross-Department Collaboration : Work closely with marketing, content, product, and technology teams to ensure that SEO objectives are met and integrated seamlessly into our broader digital strategy. Business: - Drive relevant traffic, generate qualified leads for the organization and achieve defined target. AI and SEO Must be well versed with AI SEO and have been working for all search engine in improving content for AI results. Google AI, ChatGPT content AI etc. (Mandate) Technical SEO Management Audit and Optimize Website Structure : Oversee the technical SEO of the website, ensuring optimal site architecture, crawlability, and indexation to maximize search engine performance and user experience. Technical SEO Oversight : Identify and resolve key technical issues such as page speed, mobile optimization, schema markup, broken links, duplicate content, and crawl errors. Ensure that SEO best practices are implemented across the websites development lifecycle. Work with Development Teams : Collaborate with IT and web development teams to ensure SEO requirements are implemented effectively, including ensuring SEO compatibility with CMS, page load speeds, and mobile optimization. On-Page SEO & Content Strategy Content Optimization & Strategy : Partner with the content team to optimize educational content, ensuring it is SEO-friendly, targeting relevant keywords that align with the academic goals and pain points of our audience. Keyword Research & SEO Content Strategy : Conduct extensive keyword research to identify high-potential keywords in the education industry. Develop a targeted keyword strategy that drives qualified traffic from prospective students, parents, and educators. Content Performance Analysis : Measure the impact of content on organic rankings and traffic. Use data to continuously optimize content and guide the creation of high-value educational resources like blog posts, articles, guides, and eBooks. Off-Page SEO & Link Building Develop Link Building Strategy : Implement and oversee an effective link-building strategy, ensuring high-quality backlinks are acquired from reputable education-related sites, authoritative publications, and blogs. Brand Partnerships and Outreach : Establish relationships with educational influencers, partners, and thought leaders to promote the brand and drive high-authority backlinks. Monitor and Manage Online Reputation : Manage the brand’s online reputation by proactively addressing negative SEO impacts, managing reviews, and ensuring that educational platforms feature content that enhances brand trust. Student Acquisition & Lead Generation Optimization Optimize for Student Conversion : Align SEO efforts with lead generation and student enrollment campaigns. Optimize landing pages and other conversion-focused elements to convert organic traffic into student leads and enrollments. Local SEO for Educational Centers : For institutions with physical campuses, develop and implement a local SEO strategy to drive foot traffic and increase visibility in local search results. Analytics & Reporting Data-Driven Insights : Leverage analytics platforms (Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.) to track SEO performance, monitor keyword rankings, and analyze user behavior. Reporting & Communication : Provide clear, actionable insights to the executive team, translating SEO performance into business impact. Regularly report on SEO progress, challenges, and opportunities. Competitor Analysis : Conduct thorough competitor analysis to identify gaps in their SEO strategy and uncover opportunities for differentiation. Team Leadership & Development Lead the SEO Team : Manage and mentor a growing SEO team, fostering a culture of innovation, continuous learning, and excellence. Ensure that the team is motivated and aligned with broader company goals. Training & Development : Provide ongoing training and professional development opportunities for the SEO team to stay on top of SEO trends, tools, and best practices. Resource Allocation : Effectively manage resources and SEO budgets, ensuring high-impact initiatives are prioritized. Required Skills and Qualifications: Experience : Minimum of 14-16 years of SEO experience, with at least 5 years in a leadership role within the education sector (higher education, online learning, e-learning platforms, etc.). Expertise in Educational SEO : Deep understanding of the SEO landscape in the education industry, including trends, challenges, and opportunities that apply to schools, colleges, universities, and online learning platforms. Strong Technical SEO Skills : Expertise in technical SEO, including site audits, site architecture, URL structures, page speed optimization, mobile-first indexing, and schema markup. Content & Keyword Strategy : Proven track record in keyword research, on-page optimization, content marketing, and working with content teams to produce high-quality SEO-driven content. Analytics & Tools Proficiency : Advanced knowledge of SEO tools (Google Analytics, SEMrush, Ahrefs, Moz, Screaming Frog, etc.), with the ability to extract actionable insights from data to drive continuous optimization. Leadership Experience : Demonstrated experience in leading, managing, and growing SEO teams, as well as influencing stakeholders across departments (marketing, product, IT). Adaptability : Ability to adapt to an evolving digital environment and respond proactively to changes in search engine algorithms or shifts in the education market. Education Industry Knowledge : Experience working with education-specific keywords and content, understanding student personas, and optimizing for the conversion of prospective students. Preferred Qualifications Experience in Online Education : Familiarity with the intricacies of SEO for online learning platforms, including distance education and ed-tech solutions. International SEO : Experience with SEO for global or multi-campus educational institutions, optimizing for various languages and regions. Education: MCA/BCA or Engineering as well as coding knowledge from well-established institution. SEO for Mobile and App Optimization : Experience optimizing mobile-first websites and education apps for search engines. Join us on this exciting journey!

Roles and Responsibilities Manage data quality, reporting, and analysis for various projects. Develop and maintain KPIs (Key Performance Indicators) to measure project performance. Conduct keyword research to identify relevant search terms for SEO optimization. Oversee budget management and ensure timely completion of tasks within allocated budgets. Collaborate with cross-functional teams to drive business growth through effective use of technology solutions.