Digital Marketing Executive

Key Responsibilities:

• Execute strong SEO strategies including comprehensive on-page and off-page optimization, keyword research, and technical SEO implementation
• Build and manage high-quality backlink profiles through strategic outreach, content marketing, and relationship building to improve domain authority
• Design and execute targeted email marketing campaigns with automation workflows, segmentation, and performance optimization
• Manage social media presence across relevant B2B platforms, creating engaging content and maintaining consistent brand messaging
• Plan and optimize paid advertising campaigns on Google Ads and LinkedIn Ads, focusing on lead generation and ROI
• Monitor and analyze performance using GA4, GSC, and SEO tools to generate actionable insights and regular reports
• Collaborate with marketing and sales teams to align digital efforts with business objectives and optimize lead quality
• Stay updated with digital marketing trends and contribute to overall marketing strategy development

Required Skills & Qualifications:

• Minimum 1 to 2 years of hands-on experience in digital marketing
• Strong expertise in SEO - both on-page and off-page optimization
• Proven experience in email marketing campaign management and automation
• Social media management experience across professional platforms
• Proficiency in Google Analytics 4 (GA4) and Google Search Console (GSC)
• Hands-on experience with Google Ads campaign management and optimization
• Experience with LinkedIn Ads for B2B marketing
• Familiarity with SEO tools (such as SEMrush, Ahrefs, Moz, or similar)

Technical Requirements

• Strong analytical skills with ability to interpret data and generate actionable insights
• Understanding of HTML basics and content management systems
• Knowledge of email marketing platforms and automation tools
• Familiarity with social media management tools and schedulers
• Basic understanding of web analytics and conversion tracking

Personal Attributes

• Excellent written and verbal communication skills
• Creative thinking with attention to detail
• Ability to work both independently and as part of a team
• Proactive approach to learning new tools and technologies
• Strong organizational and time management skills
• Results-oriented mindset with focus on ROI and performance metrics