974 Keyword Research Jobs - Page 20

The SEO Content Writer Intern position at SlideUplift is an exciting opportunity for a talented and motivated individual to join our Marketing team. As an intern, you will be responsible for creating engaging and SEO-friendly content for our e-commerce website, including product descriptions, blog posts, landing pages, and promotional materials. Collaborating with the Marketing team, you will play a key role in developing content strategies to drive organic traffic and engagement. Key Responsibilities: - Content Creation: You will write compelling content that is optimized for search engines, incorporating relevant keywords to enhance our website's visibility and rankings. - Content Optimization: You will enhance the existing website content by improving readability, structure, and keyword density to ensure maximum impact. - Quality Assurance: You will ensure that all content aligns with brand guidelines, style standards, and editorial quality requirements. Additionally, you will proofread and edit content to maintain clarity and consistency. - Performance Analysis: You will track and analyze content performance using SEO tools and analytics platforms, providing valuable insights and recommendations for optimization. Qualifications: - Pursuing or recently completed a degree in Marketing, Communications, Journalism, or a related field. - Strong writing skills with a keen eye for detail and grammar. - Basic understanding of SEO principles and best practices. - Ability to work independently, meet deadlines, and collaborate effectively with team members. - Proficiency in Microsoft Office Suite and familiarity with content management systems (CMS) is advantageous. Additional Information: - Immediate joiner required for this full-time, onsite internship opportunity in Kalyani Nagar, Pune. - Successful completion of the internship may lead to a permanent position within our company. Join us at SlideUplift to enhance your writing skills, gain hands-on experience in e-commerce content creation, and contribute to our mission of empowering professionals with impactful presentations.,

Responsibilities: * Conduct keyword research & link building strategies. * Analyze website performance using technical SEO techniques. * Optimize on-page elements for search engines. * Execute off-page optimization tactics.

Responsibilities: * Conduct keyword research & analysis * Optimize website elements for search engines * Build high-quality backlinks * Execute on-page & off-page SEO strategies * Monitor search engine rankings intersted candidate apply -98888 81684

Job Title: SEO Specialist Location: Pune Job Type: Full-Time (Hybrid) Time: 8 a.m. 4 p.m. MST, Monday-Friday (7:30PM to 3: 30a.m IST) About Us Pattern is a global leader in eCommerce acceleration, empowering brands to thrive on platforms like Amazon, eBay, and Walmart. With a unique blend of technology and expertise, we offer end-to-end solutions that cover marketplace management, digital marketing, and data analytics. Our proprietary software provides actionable insights, enabling brands to optimize their strategies and maximize growth. Headquartered in Lehi, UT, Pattern operates in multiple countries, ensuring a local presence with a global reach. Our mission is to help brands navigate the complexities of eCommerce, driving success through innovation and partnership. Roles and Responsibilities Perform keyword research tailored to Amazon marketplace to support SEO-driven product content. Collaborate with US-based copywriters to develop and optimize high-performing ecommerce product listings. Conduct content audits to identify gaps and ensure alignment with best SEO practices Compile performance reports and insights to guide content improvements and track results Manage and coordinate multiple content projects with minimal supervision and clear communication. Test and provide feedback on Patterns internal tools to support content workflow and efficiency Maintain consistency, accuracy, and quality across all assigned content deliverables. Key Skills and Qualifications * Organized, honest, reliable, and good at independently managing your own time * Excellent written and verbal English skills * Strong computer skills * Knowledge of Microsoft Excel and Google Sheets * Close attention to detail * Familiarity with AI tools * Experience with SEO, Amazon, and ecommerce preferred, but not required.

Role & responsibilities: optimizing websites to improve their visibility and organic traffic from search engines

Key Responsibilities: Conduct keyword research and competitor analysis. Perform SEO Audit Handle off-page SEO including guest post outreach. Track and report SEO performance using different tools. GMB setup and optimization Over time allowance Annual bonus Sales incentives Performance bonus Job/soft skill training

Collaborate on content strategy Update via CMS Ensure grammar & brand tone Analyze & optimize content Deliver on time Blog (1500w): Rs. 700 Web Page (1200w): Rs. 500 Required Candidate profile Experienced content writer with strong writing, editing, and proofreading skills. Proficient in WordPress CMS, adept at managing multiple projects, and skilled in content performance analysis

Job Title: Senior SEO Executive Position Overview We are seeking a highly skilled and motivated Senior SEO Executive to join our dynamic team in Mumbai City. This is a full-time position that offers the flexibility of remote work. The ideal candidate will have a strong background in search engine optimization and a passion for driving organic traffic through innovative strategies. With an annual salary of 4,50,000, this role is perfect for individuals looking to advance their careers in the digital marketing landscape. Key Responsibilities Conduct comprehensive keyword research to identify high-value opportunities for content optimization. Perform SEO analysis and audits to assess website performance and identify areas for improvement. Develop and implement effective SEO strategies to enhance organic search visibility and drive traffic. Monitor and report on SEO performance metrics, providing actionable insights to stakeholders. Collaborate with content creators to ensure SEO best practices are integrated into all content development. Stay updated with the latest SEO trends, algorithm changes, and industry developments to maintain a competitive edge. Work closely with the marketing team to align SEO strategies with overall marketing goals. Qualifications The ideal candidate will possess the following qualifications: Minimum of 2 to 5 years of experience in SEO, with a proven track record of successful campaigns. Strong understanding of SEO tools and analytics platforms (e.g., Google Analytics, SEMrush, Moz). Proficient in keyword research techniques and tools. Excellent analytical skills with the ability to interpret data and make data-driven decisions. Strong communication skills, both written and verbal, with the ability to present findings clearly. Ability to work independently and manage multiple projects simultaneously in a remote work environment. A proactive approach to problem-solving and a keen eye for detail. If you are passionate about SEO and eager to contribute to a growing team, we encourage you to apply for this exciting opportunity. Join us in shaping the future of digital marketing!

This opportunity is ideal for creative writers with a healthcare background and passionate about writing for the healthcare and wellness domain. It is also a golden opportunity for doctors with good writing skills and the capability to explain complex healthcare topics in easy language for international audiences and thus get wider visibility. Role Responsibilities: The medical content writer will be responsible for creating unique, engaging, persuasive, and SEO-friendly medical content. The goal is to raise awareness about various diseases and treatments, guiding and motivating the target audience to take desired actions. Key Responsibilities: Developing content for websites, blogs, articles, newsletters, emails, social media posts, and press releases. Writing scripts for videos. Conducting in-depth research on industry-related topics to produce original content. Assisting the marketing team in creating content for advertising campaigns. Proofreading content for grammatical and logical errors and inconsistencies. Editing and refining existing content to enhance readability. Conducting keyword research and applying SEO best practices. Creating compelling headlines and body copy to capture the target audience's attention. Identifying customer needs and recommending new content to address gaps in the company's current offerings. Collaborate with other content writers to create content that aligns with brand guidelines. Required Skills: Proven content writing or copywriting experience. Strong storytelling skills and the ability to create fact-based copy infused with emotion and humanity. Capability to develop marketing/advertising "big ideas." Familiarity with content management systems. Proficiency in Microsoft Office applications. Effective and persuasive written English communication skills. Skill in communicating complex topics in simple terms. Ideal Candidate Profile: Open, exploratory, and creative mindset. Problem-solving attitude with perseverance. Understanding of emotions and human psychology. Discipline in following systems and processes. Honest, ethical approach with no shortcuts. Compliance with brand guidelines to create a strong brand image. Willingness to learn and explore new approaches, styles, and tools for enhanced productivity. Staying updated on the latest industry trends. Understanding of SEO This Position is not compatible with you if: Dont like exploring different cultures and user behavior Look for problems in the situation rather than solutions to the problem. You take writing as a hobby rather than a professional skill. You dont feel pride in writing. Job Type: Full-time Schedule: Day shift Education: Bachelor's (Preferred) Experience: Content writing: 1 year (Required) Language: English (Preferred),

You will be working as a full-time Search Engine Marketing Specialist at New Vision Digital in Noida. Your main responsibilities will include executing paid search campaigns, conducting keyword research, analyzing web analytics, and implementing digital marketing strategies on a daily basis. With 1-3 years of experience, you will be expected to plan, optimize, implement, and manage paid campaigns for various clients on platforms such as Google, Facebook, and Instagram. Your role will involve ensuring that PPC campaigns are set up and optimized according to brief and best practice guidelines, developing both short-term and long-term paid campaign strategies, and managing medium to large-sized PPC budgets. Collaboration with the content team will be crucial to ensure that landing pages are effectively optimized for all PPC campaigns, aiming for maximum ROI and conversions. Additionally, you will be responsible for keyword research, bid management, and aligning all paid search activities with the broader search marketing and digital marketing strategy under the guidance of the PPC Manager. It will be essential for you to stay updated on the latest industry trends, analyze the performance of all paid campaigns, and provide detailed reports to the PPC Manager and clients. Your contribution in defining PPC strategies for a range of clients will be valuable in achieving overall campaign objectives.,

You are invited to join our team as a Social Media Manager at Astha Technology. We are in search of talented individuals who can contribute their skills and expertise to our organization. If you possess financial acumen and have a passion for collaborating with leading global companies, this is the perfect opportunity for you! As a Social Media Manager, your primary responsibility will be to oversee all social media activities, including posting, tweeting, sharing, engaging, and enhancing social reach. You will be required to demonstrate hands-on experience in content management, exceptional copywriting skills, and a strong understanding of keyword research and Google Analytics. Moreover, effective communication, analytical thinking, and multitasking abilities are essential traits for this role. Key Responsibilities: - Manage all social media activities such as posting, tweeting, sharing, engaging, liking, and boosting content - Develop and maintain Post Calendars for various accounts, scheduling posts effectively - Curate and manage all published content, including images, videos, and written materials - Write compelling copies for social media posts, websites, and other platforms - Conduct research to identify suitable keywords and hashtags in alignment with the brand and product - Collaborate with the Graphic Designing team to create visually appealing and impactful graphic content - Assist in the creation and management of paid ads and organic campaigns - Monitor competitor accounts and stay abreast of the latest social media trends If you are enthusiastic about leveraging your social media expertise to drive engagement and enhance brand visibility, we encourage you to apply for this exciting opportunity. Join us at Astha Technology and be a part of our dynamic team!,

You will be a part of our dynamic marketing team as a highly skilled and motivated Digital Marketer. Your primary responsibility will be managing successful PPC campaigns on platforms like Google Ads and Bing Ads to drive targeted traffic and achieve our business objectives. Your key responsibilities will include developing and executing comprehensive PPC strategies aligned with our business goals. You will conduct thorough keyword research, analyze competitor strategies, and stay updated with industry trends to ensure our campaigns are successful. As a PPC Specialist, you will create and manage PPC campaigns, optimize ad groups, ad copy, and landing pages for maximum performance. Monitoring campaign budgets, pacing, and performance metrics will be crucial to ensure that our goals are met. You will be responsible for ongoing keyword analysis, adjusting bids to maximize ROI, implementing negative keyword strategies, and updating keyword lists based on performance data. Additionally, you will write compelling ad copy, conduct A/B testing of ad creatives, and implement ad extensions to enhance ad visibility. Utilizing analytics tools to track and analyze campaign performance will be a key part of your role. You will generate regular reports, provide insights and recommendations for improvement, and monitor key performance indicators to adjust strategies accordingly. Collaborating with design and development teams to optimize landing pages for conversions, implementing various conversion tracking mechanisms, and staying informed about industry trends and updates will also be part of your responsibilities. To qualify for this role, you should have proven experience managing PPC campaigns, in-depth knowledge of Google Ads and Bing Ads platforms, strong analytical skills, experience with A/B testing and conversion rate optimization, familiarity with tools like Google Analytics and Google Tag Manager, excellent communication and collaboration skills, and a Google Ads certification would be a plus.,

We are looking for a Content Writer to join our editorial team and enrich our CRM based SaaS product and its services with new blog posts, guides, and marketing copy. Ultimately, you'll deliver quality writing pieces that appeal to our audiences, attract customers, and boost brand awareness. Responsibilities - Write clear marketing copy to promote our products/services [CRM based SaaS Product] - Prepare well-structured drafts using Content Management Systems - Proofread and edit blog posts before publication - Coordinate with marketing and design teams to illustrate articles - Conduct simple keyword research and use SEO guidelines to increase web traffic - Promote content on social media - Identify customers" needs and gaps in our content and recommend new topics - Ensure all-around consistency (style, fonts, images, and tone) - Update website contents as needed Requirements and Skills - Proven work experience as a Content Writer, Copywriter, or similar role for any CRM-based product or company is highly preferred - Portfolio of published articles - Familiarity with web publications - Excellent writing and editing skills in English - Hands-on experience with Content Management Systems (e.g., WordPress is a plus) - BBA, MBA in Marketing, MA in English, Mass Media & Journalism, or related field - LOCAL CANDIDATES ARE HIGHLY PREFERABLE Job Types: Full-time, Permanent Benefits: Paid sick time Schedule: Day shift Ability to commute/relocate: Surat City, Surat, Gujarat: Reliably commute or planning to relocate before starting work (Preferred) Experience: Content creation: 1 year (Preferred) Location: Surat City, Surat, Gujarat (Preferred) Work Location: In person,

Company Description Adroit Infoactive Services is a leading business solutions provider based in Hyderabad, offering a wide array of Internet-based solutions including Digital Marketing, SEO, SMO, Responsive Web Design, e-Commerce, and Customized Content Management Systems. Role Description This is a full-time on-site role as a Performance marketing specialist at Adroit Infoactive Services in Hyderabad. The candidate should be able to manage Google Ad words campaigns, conduct keyword research, analyze the conversions. Apart form the Google, he / she should also setup the paid campaigns in Meta for Brand reach, engagements, followers improvement and enquiry / Sales Generation. Expertise Paid Search Campaign management experience Experience with SEO and SEM, SMM techniques Keyword Research Expertise Google Analytics proficiency Strong analytical and problem-solving skills Google Ad Words certification is a plus Bachelor's degree in Marketing, Advertising, or related field Experience 2 - 3 years,

Job Title: Google Ads Executive Location: Noida, Sector 3 Company Overview: Digi Sidekick is a leading marketing company that provides comprehensive online solutions for fashion and lifestyle brands in India. Our vision extends beyond personal success, aiming to build India's premier digital marketing ecosystem with the motto "earn from us, learn from us, and get the work done from us." Position Overview: As a Google Ads Executive at Digi Sidekick, you will be key in managing and optimizing Google Ads campaigns to drive maximum results for our clients. This position requires a deep understanding of the Google Ads platform, advanced analytical skills, and a passion for delivering outstanding performance. Key Responsibilities: Develop and implement comprehensive Google Ads strategies tailored to meet client objectives and KPIs. Conduct in-depth keyword research and analysis to identify high-potential keywords and opportunities for optimization. Create and manage Google Ads campaigns across various platforms, including search, display, and video. Continuously monitor campaign performance metrics and key indicators, such as CTR, CPC, and conversion rates, to identify areas for improvement. Implement advanced bidding strategies and optimization techniques to maximize ROI and campaign efficiency. Generate detailed performance reports and actionable insights to present to clients, highlighting campaign successes and areas for optimisation. Stay informed about industry trends, updates to the Google Ads platform, and emerging digital marketing technologies to maintain a competitive edge. Requirements: Bachelor's degree in Marketing, Advertising, Business, or a related field. Minimum of 1 year of hands-on experience managing Google Ads campaigns. Google Ads certification is highly preferred. Proficiency in Google Analytics and other digital marketing analytics tools. Strong analytical skills with the ability to interpret complex data and draw actionable insights. Excellent communication and presentation skills, with the ability to effectively communicate campaign performance and recommendations to clients. Detail-oriented mindset with a proactive approach to problem-solving and optimization. Ability to work effectively in a fast-paced, deadline-driven environment and manage multiple projects simultaneously. Join us at Digi Sidekick and contribute to our mission of delivering exceptional digital experiences! ,

The Digital Marketing Intern position based in Kolkata (Newtown) is offering a 6-month internship opportunity from 12pm to 6pm. As a motivated individual with a keen interest in digital marketing, you will have the chance to gain hands-on experience in various online marketing strategies such as social media management, SEO, content creation, and digital marketing promotions. Your responsibilities will include assisting in the creation and management of social media content across different platforms, supporting SEO activities through keyword research and website optimization, as well as tracking and analyzing digital marketing performance using analytics tools. It is essential to stay updated with the latest digital marketing trends and best practices to excel in this role. To qualify for this internship, you should be currently pursuing or have recently completed a degree in marketing, business, or a related field. Strong communication and writing skills are a must, and familiarity with tools like Google Analytics, Canva, and various social media platforms will be advantageous. An eagerness to learn and adapt in a fast-paced environment is highly valued. In return for your dedication and hard work, you will receive benefits such as hands-on experience in a real-world digital marketing setting, a letter of recommendation upon successful completion, the opportunity to collaborate with experienced industry professionals, and a travel allowance. This internship offers a day shift schedule and requires your presence in person. If you are excited about this opportunity, we invite you to apply and share your current age. Join us in this dynamic environment where you can enhance your digital marketing skills and contribute to our team's success.,

As an SEO Executive (Fresher) working in the night shift at our onsite location, you will be an integral part of our SEO team. Your role will involve assisting in various SEO activities and collaborating with the content team to ensure the implementation of SEO best practices. You should possess a basic understanding of SEO concepts and stay updated with the latest trends in the industry. Prior training or internship experience in SEO will be beneficial for this position. Your key responsibilities will include conducting keyword research, optimizing on-page and off-page SEO activities, monitoring website performance through SEO tools like Google Analytics and Google Search Console, and staying informed about the latest SEO trends and algorithm updates. You will need to work closely with the SEO team on daily tasks and contribute to long-term projects. To excel in this role, you should have a fundamental knowledge of both on-page and off-page SEO principles, be aware of current SEO trends and Google algorithm updates, and have strong analytical and problem-solving skills. Effective written and verbal communication skills are essential for collaborating with team members and stakeholders. While prior training or internship experience in SEO is a plus, a willingness to work in the night shift is a requirement for this position. In return, we offer a full-time position with a 5-day working schedule (Monday to Friday), providing you with opportunities to learn and grow in the field of SEO. Additionally, you can expect a competitive salary, professional development opportunities, and a supportive work environment that values your contributions. If you are passionate about SEO and eager to kickstart your career in this dynamic field, we encourage you to apply for this exciting opportunity and be part of our dedicated SEO team.,

Job Title: SEO Digital Marketing Executive (0 to 2 year) Location: Ahmedabad Job Type: Full-time : Webtech Evolution About Us: Webtech-Evolution (WTE) is a rapidly growing IT company focused on providing web based development of ideas and software solutions globally. With a team comprising of software professionals having sound domain expertise, the company aims to divulge its knowledge through its competitive invention and dedicated services. WTE has designed and developed scores of websites over the past 3 years for clients from all over the world. It has also provided friendly customized solutions to problems and conceptions that can arise due to innovation, up gradation or competition. Job Description: We are seeking a highly motivated and experienced SEO Digital Marketing Specialist to join our dynamic marketing team. As an SEO expert, you will play a crucial role in driving organic traffic, improving search engine rankings, and optimizing our online presence. You will work closely with cross-functional teams to develop and execute effective SEO strategies that align with our business goals. Responsibilities: Conduct keyword research to identify high-potential keywords and phrases for optimization. Optimize website content, including articles, blog posts, product pages, and landing pages, to improve search engine rankings. Develop and execute on-page and off-page SEO strategies to enhance website visibility and organic traffic. 4.Perform competitor analysis to identify opportunities and gaps in our SEO strategies. Monitor website performance using SEO tools and analytics platforms to track keyword rankings, traffic, and conversions. Stay up-to-date with industry trends, search engine algorithms, and best practices to adapt strategies accordingly. Generate and present SEO reports and insights to the management team. Assist in the development and execution of digital marketing campaigns, including email marketing, social media, and paid advertising. Provide recommendations for website improvements to enhance user experience and SEO performance. Qualifications: Bachelor's degree in Marketing, Digital Marketing, or a related field (or equivalent work experience). Proven experience as an SEO Specialist or similar role, with a strong portfolio of successful SEO projects. Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, or similar. Strong understanding of search engine algorithms, ranking factors, and SEO best practices. Experience with content management systems (e.g., WordPress) and basic HTML/CSS knowledge. Analytical mindset with the ability to analyze data, identify trends, and make data-driven decisions. Strong organizational skills and the ability to manage multiple projects simultaneously. Knowledge of digital marketing channels (social media, email, PPC) is a plus. Benefits: Friendly office atmosphere, Good Company Culture Personal & professional growth Career advancements How to Apply: Interested candidates can drop theirs CV at : hr@webtech-evolution.com,

Hiring SEO From US Travel BPO experience Minimum for 06 Month's. Candidates only with relevant experience can apply Rotational shift Salary upto 35 k Cab + meal+ pf Only immediate joiners can call or WhatsApp updated resume Shristi @7838882457

Affnet Media is a leading affiliate network in India, connecting top global brands with a network of over 10,000 affiliates and more than 250 advertisers on web and mobile platforms. We specialize in delivering high-quality leads, sales, installs, and traffic through various traffic sources. We are currently looking for an experienced Media Buying Candidate with a strong background in International Lead Generation Campaigns. The ideal candidate should have expertise in Google Ads, Meta Ads, Bing, and preferably experience with platforms like Taboola, Propeller Ads, and similar tools. Responsibilities: - Campaign management: Create, monitor, and optimize ad campaigns, including paid search landing pages and display campaigns. - Performance analysis: Analyze campaign performance, metrics, and effectiveness to enhance return on investment (ROI). - Campaign strategy: Develop PPC strategies to boost online visibility, research competition, and stay updated on industry trends. - Reporting: Prepare performance reports and provide recommendations for campaign enhancements. - Collaboration: Collaborate with a team of marketers, engineers, and other Google Ads specialists. - Creating ad accounts, tracking digital campaign performance, monitoring market trends, conducting keyword research, creating ad copy, and implementing bidding strategies. Qualifications: - Media Planning and Communication skills. - Social Media Marketing and Social Media Optimization (SMO) skills. - Experience in media buying for CPS and Lead Generation International Offers. - Strong analytical and problem-solving abilities. - Minimum of 3 years of experience in the same domain. Join us at Affnet Media, where you will be part of a dynamic team working on cutting-edge campaigns and driving results for our clients. Apply now and take your media buying expertise to new heights with us!,

You will be responsible for researching, writing, and editing high-quality content across various platforms such as websites, blogs, articles, social media, and emails. Your role will involve developing content strategies that are in line with marketing objectives and brand identity. It will be essential to optimize content for SEO by conducting keyword research, crafting meta descriptions, and ensuring proper formatting. Collaboration with the marketing and design teams will be crucial to create visually appealing and impactful content. Additionally, you will need to proofread content to maintain grammatical accuracy and ensure consistency in tone and style. Staying informed about industry trends and best practices in content creation is necessary to produce innovative content. As part of your responsibilities, you will manage multiple projects simultaneously and adhere to tight deadlines without compromising on quality. The job requires full-time commitment on a permanent basis. The preferred candidate should have 3-4 years of experience in content writing and a total of 3-4 years of work experience. Proficiency in English is required for this role, and work will be conducted in person. The benefits offered include health insurance, paid sick time, and paid time off. The work schedule is set for the day shift, Monday to Saturday with alternate off days.,

The job requires 2 to 4 years of experience and is based in Gurugram, Haryana. As a Content Writer, you will be responsible for contributing deep thinking and detailed content solutions in English to create high-quality brand and marketing experiences. Your role will involve bringing interesting stories and services to the market. Success in this position will be achieved by delivering results through teamwork and maintaining a focus on the client, ecosystem, and consumer. The ideal Content Writer is solution-focused, detail-oriented, adaptive to change, and a proactive communicator. Your main responsibilities will include researching industry-related topics by utilizing online sources, interviews, and studies. You will also be required to proofread and edit blog posts before publication, submit work to editors for input and approval, and collaborate with marketing and design teams to illustrate articles. Moreover, conducting simple keyword research and implementing SEO guidelines to enhance web traffic, promoting content on social media, identifying customer needs and content gaps, and suggesting new topics will be key aspects of your role. Ensuring consistency in style, fonts, images, and tone across all content, updating website content as necessary, and closely collaborating with digital marketing, social media, content leads, designers, and department heads are also crucial parts of the job.,

Automate SEO strategies & drive top rankings for 1000 daily articles on our WordPress blog. Lead keyword research, technical SEO, content optimization & analytics to maximize organic traffic. Analyse competitors and generate reports/Write Contents

Responsibilities: Conduct keyword research & link building. Optimize website for search engines. Manage Google ad campaigns. Analyze performance metrics & report results. Create email marketing strategies.

Responsibilities: * Conduct keyword research & analysis * Optimize on-page elements * Analyze SEO performance * Execute off-page strategies * Improve website technicality