Google Ads Campaign Manager

As a Google Ads Campaign Manager at Tantra Edu, you will play a crucial role in driving our client or in-house paid search strategies to achieve outstanding growth and exceed business objectives. Your responsibilities will include: - Developing, executing, and managing sophisticated Google Ads campaigns across various platforms such as Search, Display, Shopping, Video, and Performance Max for a diverse portfolio of clients. - Conducting comprehensive keyword research, analysis, and expansion to identify new opportunities for campaign optimization. - Crafting compelling ad copy in collaboration with the creative team to develop high-performing ad creatives that drive qualified leads. - Performing daily account management tasks including bid management, budget allocation, and campaign monitoring to ensure optimal performance. - Analyzing campaign performance data to identify trends, insights, and optimization opportunities to improve key metrics such as CPC, CTR, CPA, and ROAS. - Implementing A/B testing for ad copy, landing pages, and bidding strategies to drive continuous improvement in campaign performance. - Generating detailed performance reports with actionable insights and presenting them to clients and internal stakeholders. - Staying updated on the latest Google Ads trends, features, and industry best practices to ensure cutting-edge campaign strategies. Qualifications required for this role include: - 2-3 years of hands-on experience managing Google Ads campaigns, preferably in an agency setting or with large budgets. - Proven track record of successfully managing and scaling paid search campaigns with demonstrable results. - In-depth knowledge of Google Analytics, Google Tag Manager, and other relevant digital marketing tools. - Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions. - Excellent understanding of bidding strategies, ad auction dynamics, and quality score optimization. - Google Ads certification is a must. - Exceptional communication and presentation skills, with the ability to articulate complex ideas clearly. - A strategic and proactive mindset with a passion for digital marketing and a drive for continuous improvement.,