PPC Coordinator & Display Ads Specialist

As a highly skilled PPC Coordinator & Display Ads Specialist, your primary responsibility will be to lead our paid media efforts across various platforms such as Google Ads, Bing, Taboola, and Outbrain. You will manage ad campaigns, optimize budgets, and analyze attribution data to maximize ROI. **Key Responsibilities:** - Plan, create, and manage PPC campaigns including Search, Display, and Video. - Set up and monitor display campaigns on Taboola, Outbrain, and similar native ad networks. - Perform keyword research, A/B testing, audience segmentation, and bid optimization. - Implement and manage tracking pixels, UTM tagging, and attribution tools. - Analyze and report on campaign performance with detailed KPIs. - Collaborate with creative and content teams to align landing pages with ad messaging. - Continuously test, learn, and improve based on analytics and industry trends. **Qualifications Required:** - 2+ years of hands-on PPC experience encompassing Search and Display. - Proven expertise with Taboola and Outbrain platforms. - Strong knowledge of attribution modeling such as first click, last click, linear, data-driven, etc. - Proficiency in Google Ads, Google Analytics, Tag Manager, and native ad platforms. - Understanding of UTM tracking and cross-channel attribution. - Strong Excel/Google Sheets skills and experience with reporting dashboards. - Excellent communication and project management skills. - Detail-oriented, analytical, and self-driven. In addition, it is nice to have experience in the language services or B2B SaaS industry, familiarity with programmatic or retargeting platforms, and knowledge of SEO and CRO principles. Please note that the role offers fully remote work and an opportunity to collaborate with an international team. Kindly provide a video along with your application to be considered for this position.,