PPC Coordinator & Display Ads Specialist

As a highly skilled PPC Coordinator & Display Ads Specialist, you will be responsible for leading paid media efforts on platforms such as Google Ads, Bing, Taboola, and Outbrain. Your main focus will be on managing ad campaigns, optimizing budgets, and analyzing attribution data to ensure maximum ROI. Your main responsibilities will include planning, creating, and managing PPC campaigns across various formats including Search, Display, and Video. You will also be setting up and monitoring display campaigns on platforms like Taboola, Outbrain, and other native ad networks. Additionally, performing tasks such as keyword research, A/B testing, audience segmentation, and bid optimization will be crucial in your role. Implementing and managing tracking pixels, UTM tagging, and attribution tools will also be part of your daily activities. It will be important to analyze and report on campaign performance using detailed KPIs and collaborate with creative and content teams to align landing pages with ad messaging. Continuous testing, learning, and improvement based on analytics and industry trends will also be key aspects of your role. To be successful in this position, you should have at least 2 years of hands-on PPC experience encompassing both Search and Display campaigns. Proven experience with Taboola and Outbrain platforms is essential. A strong knowledge of attribution modeling including first click, last click, linear, data-driven, etc., is required. Proficiency with Google Ads, Google Analytics, Tag Manager, and native ad platforms is a must. Understanding UTM tracking and cross-channel attribution is important along with strong Excel/Google Sheets skills and experience with reporting dashboards. Excellent communication and project management skills are necessary, and you must be detail-oriented, analytical, and self-driven. Nice to have skills include experience in the language services or B2B SaaS industry, familiarity with programmatic or retargeting platforms, and knowledge of SEO and CRO principles. In return, you will benefit from fully remote work and the opportunity to work with an international team. Please note that only applicants who provide a video will be considered for this role.,