Key Accounts Manager-APTL

Job description:

Role: Key Account Manager

Industry Type: FMCG

Department: Sales & Business Development

Employment Type: Full Time, Permanent

Role Category: Enterprise & B2B Sales

Job Purpose

The Key Account Manager will be responsible for managing and expanding relationships across modern trade and e-commerce channels, with a special focus on quick commerce platforms. This role is critical for driving revenue growth, improving operational efficiency, and strengthening brand visibility.

Key Responsibilities

• Sales & Business Development:
• Drive growth and manage business relationships across modern trade and e-commerce channels, including quick commerce partners.
• Develop and execute joint business plans with key accounts to achieve sales and profitability targets.
• Key Account Management:
• Maintain and expand relationships with key customers, ensuring long-term partnership and brand loyalty.
• Negotiate annual agreements, promotional plans, and terms of trade to maximize returns.
• Quick Commerce Strategy:
• Strategically manage partnerships with fast-delivery platforms such as Blinkit, Zepto, Swiggy Instamart, etc.
• Identify opportunities to drive visibility and sales on these platforms.
• Data Management & Reporting:
• Analyze sell-in and sell-out data, prepare sales forecasts, and generate actionable insights using advanced Excel skills.
• Share regular performance reports with internal stakeholders.

Presentation & Communication:

• Create professional, visually engaging PowerPoint presentations to report sales performance and strategic plans.
• Maintain excellent communication with both internal teams and external partners.
• Cross-Functional Collaboration:
• Work closely with marketing, supply chain, and finance teams to ensure smooth execution of trade initiatives.
• Address operational challenges and ensure timely delivery of products.

Required Skills & Qualifications

• MBA from a recognized B-School preferred
• 5+ years of relevant experience in key account management, sales, or business development within the FMCG sector
• Strong expertise in modern trade and e-commerce, with proven experience managing quick commerce platforms
• Excellent negotiation and stakeholder management skills
• Proficiency in Microsoft Excel (pivot tables, data analysis) and PowerPoint (presentation design)
• Strong analytical mindset with a data-driven approach
• Excellent command of spoken and written English
• Ability to thrive in a fast-paced, dynamic environment
• Prior experience in food/FMCG sales will be an added advantage