Key Accounts (Horeca)

HERITAGE FOODS LIMITED

3 - 6 years

2 - 6 Lacs

hyderabad

Posted:2 weeks ago| Platform:

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Skills Required

sales strategy distribution market analysis horeca institutional sales business development merchandising corporate sales job description sales marketing client relationship management b2b sales new account acquisition lead generation key accounts

Work Mode

Work from Office

Job Type

Full Time

Job Description

Strengthening B2B, Travel, HoReCa & Institutional sales networks.
Build long-term relationship with the customers,Vendors, Institutions/ Canteens.
Liaise effectively with key accounts to getCompany & its SKUs listed in order to enhance sales.

Ensuring that all SKUs are listed and available in given chains.
Expand distribution and new account acquisitions in the assigned geographic area through effective market analysis.
Crafting new sales strategies and offers for pushing the sales
Conduct market research to identify selling possibilities and evaluate customer needs
Ensuring 100% fill rate, PO follow up and smooth delivery of PO.

Ensure proper placement, visibility & facing, shelf space, stock availability, stock condition (FIFO) and Hygiene of products at B2B, Travel, HoReCa & Institutional channels.
Develop and administer credit policies and ensuretimely collections.
Review & identify the business gaps and develop the sales promotional activities.
Co-ordination with internal teamsi.e., Sales, Operations, quality, Marketing etc.,
Proper display, merchandising and increasing shelf share of brand.
Regular update on competitor margin and activities/Launch
Own P&L responsibility
Drive sustainable account growth with the right 5P execution(Assortment/Placement/Planograms/ Branding/Promotions & Pricing)
MIS /Dashboard reports - brand performance ,Competition

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