Junior Social Media Executive

Job Overview

We are seeking a Junior Social Media Executive to support our digital marketing team. The ideal candidate should have experience managing brand pages, creating engaging content, and tracking performance metrics. You will assist in executing social media strategies to enhance brand visibility and engagement.

Key Responsibilities

Content Planning and Coordination

• Assist in preparing platform-specific content calendars.
• Coordinate with design and content teams for posts, including reels, stories, carousels, and videos.
• Ensure brand consistency in tone, visuals, and messaging.

Social Media Platform Management

• Schedule and publish content using tools such as Meta Business Suite, Buffer, or Hootsuite.
• Monitor and respond to messages, comments, and mentions.
• Support live social media coverage for events or campaigns.

Campaign Support

• Assist in executing marketing campaigns for product promotions and events.
• Help identify influencers and creators for potential collaborations.
• Support in organic growth and align with the paid marketing team.

Performance Tracking

• Track basic social media KPIs (e.g., reach, engagement, follower growth).
• Assist in creating weekly or monthly reports using tools like Excel.
• Share observations based on campaign and post-performance.

Trend Research and Content Suggestions

• Stay updated with social media trends, hashtags, and emerging formats.
• Suggest new ideas, tools, or formats for improving content.
• Contribute during team brainstorming sessions.

Candidate Requirements

Must-Have Qualifications

• Bachelor's degree in Marketing, Mass Communication, Digital Media, or a related field.
• 2 to 2.6 years of experience managing business or brand social media accounts.
• Proficiency in social media tools (e.g., Meta Business Suite, Canva, Buffer).
• Strong written English and basic copywriting skills.
• Understanding of different platforms like Instagram, LinkedIn, Facebook, and X (Twitter).
• Basic knowledge of Excel or reporting dashboards.

Preferred Skills (Nice to Have)

• Experience with Canva or Adobe design tools.
• Exposure to influencer coordination or paid campaigns.
• Basic video editing (e.g., using CapCut, InShot, etc.).

Benefits

• Competitive salary based on experience
• Opportunities for growth and learning
• Collaborative team environment
• Exposure to digital campaigns across various industries
• Training and skill development support

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

• Leave encashment

Schedule:

• Day shift
• Weekend availability

Work Location: In person