Junior Digital Marketing Executive

Job Summary: We are looking for a dynamic Social Media Marketing Manager to oversee our social media paid and free strategy, with a primary focus on managing Facebook and adwords leads, Facebook orders and promoting our products. The ideal candidate will be creative, data-driven, and passionate about leveraging social media to engage our audience and drive sales.

Key Responsibilities:

• Social Media Strategy: Develop and execute a comprehensive social media marketing strategy to increase brand awareness and drive engagement on Facebook and other platforms.
• Lead Management: Manage and nurture Facebook leads, ensuring timely follow-up and conversion through targeted campaigns and customer engagement.
• Content Management: Create engaging and relevant content (text, images, videos) by Influencers and inhouse team tailored to our audience to promote products and enhance brand visibility.
• Campaign Management: Plan, implement, and monitor paid advertising campaigns on Facebook, Adwords, other platforms by optimising for performance and ROI.
• Analytics and Reporting: Analyse social media performance metrics, generating regular reports to assess campaign effectiveness and inform strategy adjustments.
• Audience Engagement: Actively engage with followers, responding to comments, messages, and reviews to foster a strong online community.
• Collaboration: Work closely with the sales and product teams to align marketing efforts with business goals and product launches.
• Trend Monitoring: Stay up-to-date with the latest social media trends, tools, and best practices to keep our marketing efforts innovative and effective.
• Competitor Analysis: Monitor competitors' social media activities and industry trends to identify opportunities for differentiation and growth.
• Budget Management: Assist in managing the social media marketing budget, ensuring efficient allocation of resources.

Specific Requirements:

• Proven experience in Paid social media marketing, particularly on Facebook and adwords.
• Strong understanding of lead generation and conversion strategies.
• Excellent written and verbal communication skills.
• Proficiency in social media management tools and analytics platforms.
• Creative mindset with the ability to develop compelling content.
• Strong organisational skills and attention to detail.
• Ability to work independently and collaboratively in a fast-paced environment.
• Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.

Job Type: Full-time

Pay: ₹15,000.00 - ₹18,000.00 per month

Experience:

• Social media management: 1 year (Required)
• Social media marketing: 1 year (Required)
• Google AdWords: 1 year (Required)

Work Location: In person