Junior Digital Marketing Executive

Role Overview

The Junior Digital Marketing Executive will support the digital marketing team in executing day-to-day marketing activities across social media, SEO, content creation, analytics, and email campaigns. This role is perfect for a creative and analytical individual looking to build a career in digital marketing in a luxury/lifestyle brand setting.

Key Responsibilities

Search Engine Optimization (SEO)

· Perform on-page SEO activities (meta tags, keyword placement, internal linking, etc.)

· Assist in off-page SEO strategies including backlink creation

· Conduct keyword research to support SEO and PPC campaigns

· Collaborate with content creators for SEO-friendly content

Market & Competitor Research

· Conduct market research to identify new opportunities and trends

· Perform competitor analysis to inform marketing strategy and identify content gaps

Social Media & Content

· Plan and schedule posts on social media platforms (Instagram, Facebook, Pinterest, LinkedIn, etc.)

· Support in content creation for various digital platforms (blogs, social media, emailers)

· Assist in community engagement and building brand presence on social channels

Analytics & Reporting

· Use Google Analytics (GA4) to track and report on basic metrics like traffic, bounce rate, and conversions

· Support with basic performance tracking and reporting across digital campaigns

Email & WhatsApp Marketing

· Assist in crafting and sending email newsletters and WhatsApp campaigns

· Help maintain and segment the contact database

Tools & Software

· Use AI tools (e.g., ChatGPT, Canva AI, Grammarly, etc.) to support marketing activities

· Work with Microsoft Office (Word, Excel, PowerPoint) for reporting and documentation

Job Type: Full-time

Pay: From ₹20,000.00 per month

Work Location: In person