Company Overview: Franke-Faber, under the payroll of Bestsellers (Cochin) Private Limited, is a leading provider of high-quality kitchen and home appliances, delivering innovative solutions to meet the evolving needs of modern consumers. We aim to create lasting relationships with our customers and partners, providing them with superior products and exceptional service. We are seeking an Area Sales Manager (Dealer Management) to drive our growth and strengthen our dealer network across key regions. Position Overview: The Area Sales Manager (ASM) will be responsible for driving the sales performance in the assigned region through effective dealer management, business generation, and promoter management. This role will involve working closely with existing dealers, expanding the dealer network, ensuring product availability and visibility, and supporting promoters to enhance brand presence in the market. The ideal candidate will possess a deep understanding of sales operations, dealer relationship management, and business development strategies. Key Responsibilities: 1. Dealer Management & Business Generation: Identify and onboard new dealers in the assigned region to expand the dealer network. Build and maintain strong relationships with existing dealers to ensure consistent sales growth. Ensure that dealers are well-stocked with products, and products are displayed according to company guidelines to maximize visibility. Provide dealers with necessary sales and promotional tools to increase sales and brand presence in their locations. Work with dealers to understand local market trends, customer needs, and competitor activities to develop targeted sales strategies. Collaborate with the marketing team to implement local promotions and campaigns designed to increase dealer sales. Achieve monthly, quarterly, and annual sales targets by ensuring dealers meet their sales goals. 2. Promoter Management: Manage and support in-store promoters, ensuring they effectively represent the brand and products. Train promoters on product features, benefits, and effective selling techniques. Monitor the performance of promoters and provide regular feedback and coaching to improve their sales capabilities. Ensure promoters are well-equipped with the tools and knowledge necessary to generate sales and enhance customer engagement. Conduct regular field visits to evaluate promoter performance and provide on-the-ground support. 3. Sales Strategy Implementation: Develop and implement sales strategies in collaboration with regional and national teams to achieve business growth. Provide dealers with necessary product training, sales strategies, and marketing support to enhance their sales performance. Monitor dealer sales performance and take corrective action to address any underperformance. Ensure alignment between sales activities and the broader business goals of Franke-Faber. 4. Market and Competitor Analysis: Conduct market research to identify trends, customer preferences, and potential growth opportunities in the region. Stay up-to-date with industry developments, new product launches, and competitive activities. Share valuable market insights with senior management to refine sales strategies and enhance product offerings. 5. Sales Reporting and Forecasting: Prepare and submit regular sales reports, including forecasts, business growth insights, and performance tracking against targets. Analyze sales data to identify patterns, growth opportunities, and areas for improvement. Ensure accurate reporting on key performance indicators (KPIs) for dealers and promoters. 6. Relationship Management and Support: Act as the main point of contact for all dealer-related issues, providing timely support and solutions. Resolve any challenges faced by dealers, such as product availability, pricing, or promotional support. Foster strong, long-term relationships with key dealers to ensure loyalty and sustained business growth. 7. Training & Development: Conduct training sessions for new and existing dealers to enhance their knowledge of Franke-Faber products, features, and sales techniques. Provide ongoing support and guidance to help dealers improve their sales performance and customer service. Stay informed on product innovations, competitor offerings, and market trends to share the latest insights with dealers. Required Skills and Qualifications: Education: Bachelors degree in Business Administration, Sales, Marketing, or a related field. An MBA is a plus. Experience: Minimum 5 years of experience in sales, with a strong focus on dealer management and business generation. Proven track record in managing dealer networks and achieving sales targets. Experience in working with sales teams and managing promoters in a retail or distribution environment. Skills: Strong communication, negotiation, and interpersonal skills. Excellent leadership and coaching abilities. Proficient in MS Office Suite (Word, Excel, PowerPoint) and CRM systems. Ability to identify and pursue new business opportunities effectively. Ability to work independently and manage multiple dealer accounts. Strong analytical and problem-solving skills. Other Requirements: Willingness to travel within the assigned region. Strong customer orientation and an ability to build lasting relationships with dealers and partners. High level of motivation, goal orientation, and attention to detail. Personal Attributes: Self-driven, results-oriented with a strong desire to achieve sales targets. Ability to build rapport and trust with dealers and promoters. High level of adaptability and flexibility in a dynamic environment. Strong organizational skills with the ability to prioritize tasks effectively. Excellent team player with a collaborative approach. Benefits and Compensation: Competitive salary with performance-based incentives. Health and wellness benefits. Opportunities for professional development and career advancement. Employee discounts on Franke-Faber products. About BCPL (Bestsellers Cochin Private Limited) BCPL (Bestsellers Cochin Private Limited) is the largest kitchen appliance dealer in Kerala, with a legacy of over two decades in the industry. Since its inception in 2000, BCPL has established itself as a key player in the kitchen and home appliances sector, satisfying the needs of thousands of dealers and beautifying millions of kitchens across Kerala and beyond. With a vast network of 850+ dealers and 30 directly managed showrooms spread across Kerala, BCPL has become synonymous with quality, trust, and innovation in the kitchen appliances and home accessories market. The company’s pioneering spirit is evident in its ground-breaking achievement of launching India’s first modular kitchen. BCPL’s foresight and commitment to staying ahead of market trends have fuelled its expansion into other regions, with numerous showrooms launched across India, further solidifying its position as a market leader. BCPL is not just a distributor; it’s a brand that continuously redefines the kitchen experience. By offering a comprehensive range of kitchen appliances, modular kitchens, hardware, sinks, and accessories, BCPL caters to diverse customer needs, from individual homeowners to architects and construction professionals. Through its flagship multi-brand outlet chain, For Home, BCPL has set new standards in home styling, offering world-class products that transform homes. From high-end kitchen appliances to luxury home furnishings, BCPL’s commitment to excellence has made it a trusted name for both dealers and consumers alike. BCPL’s expansion strategy continues to break new ground, making it the go-to destination for premium kitchen solutions in Kerala and across India, with a relentless focus on customer satisfaction and business growth.
