Intern -Strategic Partnerships and Monetization

Job Description

Goal of the Project: Optimizing Revenue Streams: Data driven insights for Monetization Enhancing Advertiser ROI: A Deep Dive into Performance Metrics Objectiveof the Project This project aims to analyze, enhance, and diversify revenue streams using data-driven strategies. By leveraging analytics, performance metrics, and industry benchmarks, the goal is to identify high-impact monetization opportunities, optimize existing revenue channels, and create sustainable growth strategies. Further, the project also aims to analyze and optimize advertiser Return on Investment (ROI) by leveraging performance metrics and data-driven insights. The focus is on identifying key drivers of ad effectiveness, optimizing ad placements, improving targeting, and maximizing advertiser value through data-backed strategies. Deliverables Campaign execution in coordination with internal teams vis. Site, editorial, CRM, marketing, etc. to understand the entire life cycle of a partnership brand campaign Fetching and analysing Data insights on brand/Category investments,preparing campaign performance reports and visitor profilingin collab with marketing, category, site and social teams Market research on new brand launches, innovations, campaigns and opportunities Design media proposals for brand campaigns, make custom decks, presentations and prepare data insights for brand pitches Measures of Success Increase in brand pitch effectiveness and pitch conversion Revenue enhancement and addition of innovative revenue streams Showcase of Campaign effectiveness to brands leading to campaign renewals Qualifications Recent graduate/post graduate or Pursuing a degree inManagement Strongcommunicationandwritingskills. Analytical mindset with the ability to interpret data and draw insights. Proficient in Excel and Powerpoint FamiliaritywithSQL, Tableau isaplus. Thisinternshipoffersauniqueopportunitytogainhands-onexperienceinPartnerships and Monetisation at Tata CLiQ,contributingdirectly to the bottom line of the company. Show more Show less