Integrated Marketing Automation Strategist

The Integrated Marketing Automation Strategist plays a critical role in designing data-driven, cross-channel customer experiences that align with brand objectives and customer needs. This role bridges marketing strategy, experience planning, and technical execution, translating strategic inputs into actionable, automated use cases across paid, owned, and earned channels. Working closely with brand teams, analytics, and platform experts, this strategist ensures seamless journey design, personalization, and optimization leveraging the full capabilities of Salesforce Marketing Cloud and related technologies. Location: Mexico City The Integrated Marketing Automation Strategist plays a critical role in designing data-driven, cross-channel customer experiences that align with US brand objectives and customer needs. This role bridges US marketing strategy, experience planning, and technical execution, translating strategic inputs into actionable, automated use cases across paid, owned, and earned channels. Working closely with brand teams, analytics, and platform experts, this strategist ensures seamless journey design, personalization, and optimization leveraging the full capabilities of Salesforce Marketing Cloud and related technologies. Key Responsibilities - Translate Marketing Strategy & CXP&O inputs into marketing automation use cases (e.g. Single / cross / multi-channel journeys, personalization) to align the outputs with business goals - Design cross-channel journeys using segmentation, triggers, personalization, and the Journey Builder icons - Collaborate with Analytics and Insights Lead on audience selection and behavioral triggers - Working with brands to develop business rules behind use cases and translate into technical requirements - Facilitate the handover and subsequent documentation of logic and requirements to the Platform Experts - Communicate and provide guidance on Marketing Cloud capabilities - Work with brands towards journey optimization for feasibility & best practices - Share thought leadership on journey design and optimization Essential Requirements - 5-8 years in marketing automation, experience design, or digital marketing - Proficient in journey mapping, utilization of SFMC's Journey Builder - Design and develop use cases for paid and earned channels - Familiar with Salesforce Marketing Cloud and automation tools - Strong understanding of data signals, segmentation, and personalization - Experience writing briefs and functional documentation - Knowledge of omnichannel and trigger-based engagement strategies - Experience working with foreign markets, preferred US - Advanced professional English proficiency - 2 or more certifications like Marketing Cloud Consultant, Marketing Cloud Email Specialist, Marketing Cloud Administrator, Data Cloud Consultant, Strategy Designer Certification Collaboration & Soft Skills - Strategic thinker balancing creativity with feasibility - Clear communicator and detail-oriented planner - Highly collaborative with cross-functional teams - Passionate about customer experience and marketing innovation Commitment to Inclusion Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve. Novartis is committed to work with and provide reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the recruitment process, or in order to perform the essential functions of a position, please send an e-mail to tas.mexico@novartis.com and let us know the nature of your request and your contact information. Please include the job requisition number in your message. Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting, and inspiring each other. Combining to achieve breakthroughs that change patients" lives. Ready to create a brighter future together https://www.novartis.com/about/strategy/people-and-culture Join our Novartis Network: Not the right Novartis role for you Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: https://talentnetwork.novartis.com/network Benefits and Rewards: Read our handbook to learn about all the ways we'll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards,