4 Omnichannel Strategies Jobs

The Integrated Marketing Automation Strategist plays a critical role in designing data-driven, cross-channel customer experiences that align with brand objectives and customer needs. This role bridges marketing strategy, experience planning, and technical execution, translating strategic inputs into actionable, automated use cases across paid, owned, and earned channels. Working closely with brand teams, analytics, and platform experts, this strategist ensures seamless journey design, personalization, and optimization leveraging the full capabilities of Salesforce Marketing Cloud and related technologies. Location: Mexico City The Integrated Marketing Automation Strategist plays a critical role in designing data-driven, cross-channel customer experiences that align with US brand objectives and customer needs. This role bridges US marketing strategy, experience planning, and technical execution, translating strategic inputs into actionable, automated use cases across paid, owned, and earned channels. Working closely with brand teams, analytics, and platform experts, this strategist ensures seamless journey design, personalization, and optimization leveraging the full capabilities of Salesforce Marketing Cloud and related technologies. Key Responsibilities - Translate Marketing Strategy & CXP&O inputs into marketing automation use cases (e.g. Single / cross / multi-channel journeys, personalization) to align the outputs with business goals - Design cross-channel journeys using segmentation, triggers, personalization, and the Journey Builder icons - Collaborate with Analytics and Insights Lead on audience selection and behavioral triggers - Working with brands to develop business rules behind use cases and translate into technical requirements - Facilitate the handover and subsequent documentation of logic and requirements to the Platform Experts - Communicate and provide guidance on Marketing Cloud capabilities - Work with brands towards journey optimization for feasibility & best practices - Share thought leadership on journey design and optimization Essential Requirements - 5-8 years in marketing automation, experience design, or digital marketing - Proficient in journey mapping, utilization of SFMC's Journey Builder - Design and develop use cases for paid and earned channels - Familiar with Salesforce Marketing Cloud and automation tools - Strong understanding of data signals, segmentation, and personalization - Experience writing briefs and functional documentation - Knowledge of omnichannel and trigger-based engagement strategies - Experience working with foreign markets, preferred US - Advanced professional English proficiency - 2 or more certifications like Marketing Cloud Consultant, Marketing Cloud Email Specialist, Marketing Cloud Administrator, Data Cloud Consultant, Strategy Designer Certification Collaboration & Soft Skills - Strategic thinker balancing creativity with feasibility - Clear communicator and detail-oriented planner - Highly collaborative with cross-functional teams - Passionate about customer experience and marketing innovation Commitment to Inclusion Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve. Novartis is committed to work with and provide reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the recruitment process, or in order to perform the essential functions of a position, please send an e-mail to tas.mexico@novartis.com and let us know the nature of your request and your contact information. Please include the job requisition number in your message. Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting, and inspiring each other. Combining to achieve breakthroughs that change patients" lives. Ready to create a brighter future together https://www.novartis.com/about/strategy/people-and-culture Join our Novartis Network: Not the right Novartis role for you Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: https://talentnetwork.novartis.com/network Benefits and Rewards: Read our handbook to learn about all the ways we'll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards,

As a Business Analyst with 8-12 years of experience in the retail banking sector, your primary responsibility will be to act as a liaison between business stakeholders and technical teams. You will gather, analyze, and document business requirements for Contact Centre Automation. Leading the design and implementation of automated solutions across various customer interaction channels, such as voice, chat, email, and social media, will be a key aspect of your role. It will be crucial to collaborate with global banks to identify automation opportunities in contact center processes, enhancing customer service and operational efficiency. Your tasks will involve defining and documenting business processes, workflows, and customer journeys related to contact center operations. Managing end-to-end project delivery for automation initiatives will be essential to ensure timely and successful implementation. You will conduct impact assessments and risk analyses to ensure that automated solutions align with business objectives and regulatory requirements. Providing insights on industry trends and best practices for contact center automation will be part of your responsibilities, offering recommendations for continuous improvement. Partnering with IT and development teams to design, test, and deploy automation tools and platforms will be crucial. Monitoring and evaluating the performance of automated solutions and making adjustments as necessary to optimize outcomes will also be a part of your role. You should possess a minimum of 8 years of experience in the retail banking sector as a Business Analyst, with a specific focus on Contact Centre Automation (Channels). A strong understanding of contact center operations, customer service workflows, and omnichannel strategies is required. Proven experience in implementing automation technologies for contact centers, including chatbots, voice recognition, AI, and self-service platforms, is essential. Familiarity with tools and platforms used for contact center automation, such as IVR (Interactive Voice Response), RPA (Robotic Process Automation), and AI-based customer service solutions, is also necessary. Experience working in global banks or financial institutions with a focus on retail banking and customer service optimization is preferred. Excellent communication and stakeholder management skills are required to effectively engage with business and technology teams. Desired skills include knowledge of customer experience (CX) strategies and methodologies, familiarity with Agile and Scrum frameworks for project delivery, and strong analytical skills to identify automation opportunities and assess their impact on business processes. Certifications in business analysis or automation technologies, such as CBAP (Certified Business Analysis Professional), are considered advantageous. Minimum qualifications include a Bachelor's degree in Business, Information Technology, or a related field, along with a minimum of 8 years of experience in retail banking and contact center automation, particularly working with global banks and managing large-scale automation projects. Please note that the job is full-time and permanent, and the required qualifications include being a graduate. The application questions include naming the global banks you have worked with, your current location, and your highest qualification. The preferred experience includes a total of 8 years of work experience and 8 years of relevant experience. The work location is in person.,

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent thats bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com Looking to jump-start your career? We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegenes high-speed growth. We are purpose-driven. We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work. Role: Lead - Omnichannel Marketing (Pharma) Description: We are seeking an experienced Marketing Manager to lead and execute omnichannel marketing strategies for pharmaceutical clients in the US. This role requires a strong understanding of pharma marketing, digital and traditional marketing channels, and the ability to manage end-to-end campaign execution. The ideal candidate will have 3-6 years of relevant experience and a proven track record of delivering high-impact marketing programs that drive engagement and business outcomes. Key Responsibilities: 1. Omnichannel Marketing Strategy & Execution: o Develop and execute integrated omnichannel marketing campaigns across digital, social, email, programmatic, search, and traditional channels. o Align campaign strategies with client objectives, regulatory requirements, and industry best practices. o Optimize marketing efforts using data-driven insights and analytics. 2. Campaign Management: o Oversee the planning, execution, and performance tracking of marketing campaigns. o Collaborate with campaign operations, creative, content, and analytics teams to ensure consistent messaging and brand alignment. 3. Client & Stakeholder Collaboration: o Act as the primary marketing contact for pharmaceutical clients, ensuring seamless communication and alignment. o Work cross-functionally with internal teams, agencies, and external vendors to drive marketing initiatives. o Provide strategic recommendations to clients based on market trends and campaign performance data. 4. Performance Monitoring & Optimization: o Track key performance indicators (KPIs) and generate insights to improve campaign effectiveness. o Use marketing analytics tools to assess audience engagement, ROI, and conversion rates. o Continuously refine marketing approaches based on data and client feedback. 5. Compliance & Industry Alignment: o Ensure all marketing efforts comply with pharmaceutical regulations (FDA, HIPAA, etc.). o Stay updated on industry trends, best practices, and regulatory changes affecting pharma marketing. 3-5 years of experience in marketing management, preferably in pharmaceutical or healthcare marketing. o Strong background in digital marketing, omnichannel strategies, and campaign execution. o Deep understanding of omnichannel marketing principles. o Strong project management skills with the ability to handle multiple campaigns simultaneously. o Proficiency in data analytics, reporting, and campaign optimization. o Excellent communication and stakeholder management skills. o Bachelors/Master’s degree in Marketing, Business, Communications, or a related field. o Certification in digital marketing, project management, or marketing automation is a plus. Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent thats bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com Looking to jump-start your career? We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegenes high-speed growth. We are purpose-driven. We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work. Role: Lead - Omnichannel Marketing (Pharma) Description: We are seeking an experienced Marketing Manager to lead and execute omnichannel marketing strategies for pharmaceutical clients in the US. This role requires a strong understanding of pharma marketing, digital and traditional marketing channels, and the ability to manage end-to-end campaign execution. The ideal candidate will have 3-6 years of relevant experience and a proven track record of delivering high-impact marketing programs that drive engagement and business outcomes. Key Responsibilities: 1. Omnichannel Marketing Strategy & Execution: o Develop and execute integrated omnichannel marketing campaigns across digital, social, email, programmatic, search, and traditional channels. o Align campaign strategies with client objectives, regulatory requirements, and industry best practices. o Optimize marketing efforts using data-driven insights and analytics. 2. Campaign Management: o Oversee the planning, execution, and performance tracking of marketing campaigns. o Collaborate with campaign operations, creative, content, and analytics teams to ensure consistent messaging and brand alignment. 3. Client & Stakeholder Collaboration: o Act as the primary marketing contact for pharmaceutical clients, ensuring seamless communication and alignment. o Work cross-functionally with internal teams, agencies, and external vendors to drive marketing initiatives. o Provide strategic recommendations to clients based on market trends and campaign performance data. 4. Performance Monitoring & Optimization: o Track key performance indicators (KPIs) and generate insights to improve campaign effectiveness. o Use marketing analytics tools to assess audience engagement, ROI, and conversion rates. o Continuously refine marketing approaches based on data and client feedback. 5. Compliance & Industry Alignment: o Ensure all marketing efforts comply with pharmaceutical regulations (FDA, HIPAA, etc.). o Stay updated on industry trends, best practices, and regulatory changes affecting pharma marketing. Must Have :: o 5-7 years of experience in marketing management, preferably in pharmaceutical or healthcare marketing. o Strong background in digital marketing, omnichannel strategies, and campaign execution. o Deep understanding of omnichannel marketing principles. o Strong project management skills with the ability to handle multiple campaigns simultaneously. o Proficiency in data analytics, reporting, and campaign optimization. o Excellent communication and stakeholder management skills. o Bachelors/Masters degree in Marketing, Business, Communications, or a related field. o Certification in digital marketing, project management, or marketing automation is a plus. Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidates merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.