5.0 - 9.0 years

0 Lacs

delhi

On-site

Role Overview: As the Head of Planning, you will lead the strategy team in developing clear and impactful plans for the brands. Your primary objective will be to understand consumer behavior and cultural trends and utilize this knowledge to drive creative initiatives. Transforming insights into effective strategies is crucial to ensure brand excellence and differentiation in the market. Key Responsibilities: - Craft compelling and focused briefs to inspire creative brilliance and provide clear direction to the team. - Lead the planning function across various initiatives such as brand campaigns, social content, influencer activations, product launches, and intellectual properties. - Develop ...

Posted 20 hours ago

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Integrated Marketing Automation Strategist Novartis India

6.0 - 10.0 years

0 Lacs

hyderabad, telangana

On-site

The Integrated Marketing Automation Strategist plays a critical role in designing data-driven, cross-channel customer experiences that align with brand objectives and customer needs. This role bridges marketing strategy, experience planning, and technical execution, translating strategic inputs into actionable, automated use cases across paid, owned, and earned channels. Working closely with brand teams, analytics, and platform experts, this strategist ensures seamless journey design, personalization, and optimization leveraging the full capabilities of Salesforce Marketing Cloud and related technologies. Location: Mexico City The Integrated Marketing Automation Strategist plays a critical r...

Posted 1 month ago

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