Insights Manager

We are looking for a Lead Insights who will be responsible for the collection, interpretation, and integration of all aspects of data sources to drive strategic business decisions for the Dr. Reddy’s Chronic Vaccines Nephrology , Radica, Vistara+. The ideal candidate should be passionate about data and experienced in analytics and insights based on a deep knowledge of brands, sales, market environment, and the evolving health and personal care industries. The role requires a self-starter, who is willing to roll up their sleeves, work hands-on and deliver data driven insights to support the Marketing business objectives of Chronic Vaccines Nephrology , Radica, Vistara+. Based in Mumbai, this position reports to the Head of Consumer Insights.

Roles & Responsibilities

• You will be responsible for compiling, managing, analyzing and translating various internal and external data sources to uncover insights, trends, category/shopper behaviors and competitive activity to shape the Chronic Vaccines Nephrology , Radica, Vistara+ marketing strategy and build action plans to help drive growth and sustainable market share initiatives and support overall company objectives.
• You will build, update and refresh weekly/monthly analytics/reports (inclusive of Nielsen,IQVIA,SMSRC,HEALTPLIX – category reviews, competition dynamics and trends)
• You will be responsible for partnering with Marketing and Finance teams to support the business planning process for annual budgeting and monthly LE exercises
• You will be responsible for driving strategic cross-functional thought leadership with commercial teams by leveraging multiple data sources, synthesizing insights and clearly articulating new business opportunities.
• Coordinating with research agencies & ensure quality research report.
• You will be responsible for supporting the commercial team in the development of customer and business presentations incorporating multiple data sources that support key objectives
• You will be responsible for identifying unmet customer/consumer needs and participating in cross-functional projects to deliver against innovation/new product opportunity goals
• You will be responsible for managing relationships with key internal data/platform stakeholders and external partners.

Educational Qualification and Experience:

• Bachelor's degree in marketing, statistics, economics, mathematics, or related field; MBA preferred
• 12+ years of proven experience in Pharma from agency & client side
• Experience in marketing and analytics
• Demonstrated track record in managing and leading analytics teams