Inside Sales Specialist

Role Purpose

lead generation campaigns

Key Responsibilities

Outbound Lead Generation

• Build and manage lead generation campaigns using tools such as:
• LinkedIn Sales Navigator
• Apollo.io
• Dripify / Octopus / Phantom Buster
• Email tools (Mailchimp, Instantly, etc.)
• Create prospect lists, manage sequences, and optimize outreach messaging
• Run A/B tests on messages and outreach flows

Inbound & CRM Management

• Capture, qualify, and manage leads through CRM systems
• Track lead stages, follow-ups, and meeting conversions
• Coordinate with sales teams to ensure smooth handover of qualified leads

Campaign Execution & Reporting

• Monitor campaign performance (open rates, reply rates, meetings booked)
• Generate weekly and monthly lead reports
• Continuously improve lead quality and conversion efficiency

Ideal Profile

• 2–5 years in B2B lead generation / demand generation
• Strong hands-on experience with outreach and automation tools
• Data-driven mindset with comfort in metrics and reporting
• Ability to execute independently and consistently

KPIs & Success Metrics

• Number of qualified leads generated
• Meetings booked per month
• Conversion rates (lead → meeting)
• Cost per lead (if applicable)
• Campaign response rates

Interested Candidates can contact the HR Team on 9600198951...