Infra Marketing

Job Summary:

The Infra Marketing professional is responsible for developing and executing marketing strategies to promote infrastructure projects, real estate developments, or construction-related services. The role involves market research, client acquisition, branding, and coordination with project and sales teams to drive business growth.

Key Responsibilities:

• Market Research & Analysis
• Identify new business opportunities in infrastructure and construction sectors.
• Analyze market trends, competitor activities, and client requirements.
• Prepare detailed market intelligence and feasibility reports.
• Business Development
• Generate leads from government, private, and institutional clients.
• Build and maintain relationships with architects, consultants, contractors, and builders.
• Participate in tenders, proposals, and bidding activities.
• Marketing & Promotion
• Develop marketing strategies to increase brand visibility in the infrastructure domain.
• Plan and execute advertising campaigns, exhibitions, trade fairs, and digital marketing activities.
• Prepare marketing materials — brochures, presentations, case studies, etc.
• Client Relationship Management
• Ensure client satisfaction through regular follow-ups and feedback collection.
• Coordinate with internal teams (technical, design, and operations) to meet client needs.
• Negotiate contracts and close deals effectively.
• Coordination & Reporting
• Collaborate with the project and sales teams for seamless execution.
• Maintain and update client databases and marketing dashboards.
• Prepare regular sales and marketing performance reports for management.

Employer Requirements:

• Education: MBA / BBA in Marketing, Civil Engineering, or related field preferred.
• Experience: 2–5 years of experience in infrastructure, construction, or real estate marketing.
• Skills:
• Strong communication and negotiation skills.
• Good understanding of infrastructure markets and government projects.
• Proficiency in MS Office, CRM tools, and digital marketing platforms.
• Ability to handle multiple projects and meet deadlines.

Key Competencies:

• Strategic thinking and planning ability.
• Relationship management and networking.
• Analytical and problem-solving mindset.
• Team coordination and adaptability.

Job Type: Full-time

Pay: ₹30,000.00 - ₹35,000.00 per month

Work Location: In person