Influencer Marketing Specialist

Job Title:

Location:

Company:

Employment Type:

Experience Required:

About the Role:

Influencer Marketing Specialist

You’ll be responsible for managing influencer collaborations from start to finish, ensuring each campaign drives visibility, engagement, and brand impact.

Key Responsibilities:

• Identify, evaluate, and build strong relationships with

  micro (1K–10K), mini (10K–100K), and celebrity (100K+) influencers

  across multiple social media platforms.
• Develop and execute effective influencer marketing strategies on

  Instagram, Facebook, YouTube, Snapchat, and other relevant channels

  .
• Handle end-to-end campaign execution — from influencer scouting, outreach, and negotiations to briefing, content approvals, and deliverable tracking.
• Monitor campaign performance using key metrics like reach, engagement, clicks, conversions, and ROI.
• Collaborate with internal teams (creative, content, digital) to ensure messaging consistency across campaigns.
• Maintain and regularly update an influencer database across various categories and niches.
• Stay up-to-date with social media trends, emerging platforms, and influencer landscape shifts.
• Prepare detailed campaign reports and present actionable insights to internal and external stakeholders.

Requirements:

• Bachelor's degree in Marketing, Communications, PR, or a related field.

• 2–4 years of proven experience

  in influencer marketing, preferably in a digital agency or brand environment.
• Must have successfully handled

  micro (1K–10K), mini (10K–100K), and celebrity (100K+) influencers

  .
• Strong negotiation and communication skills.
• Excellent understanding of influencer KPIs and campaign measurement.
• Highly organized with the ability to manage multiple campaigns and deadlines.

Preferred Skills:

• Prior experience working with

  FMCG, fitness, lifestyle, or health supplement brands

  .
• Basic knowledge of social media advertising and content trends.
• Strong network of influencer contacts across various niches.

Why Join Sociapa?

Work with a dynamic and creative team that collaborates to bring brand stories to life. At Sociapa, you'll gain exposure to leading consumer brands, flexible project environments, and growth-driven opportunities.

To Apply:

hr@sociapa.com