Influencer Marketing Manager

As an Influencer Marketing Manager, your primary responsibility will involve identifying, onboarding, and managing relationships with influencers across various social media platforms such as YouTube, Instagram, and others. You will be tasked with developing and executing influencer campaigns that are in line with the brand's objectives and key performance indicators. Collaborating with influencers to create authentic, engaging, and brand-aligned content will be a key aspect of your role. It will be essential to ensure that all content meets brand guidelines and is optimized for performance to drive maximum engagement. In addition, you will be required to analyze campaign performance metrics, including reach, engagement, and return on investment (ROI). By providing detailed reports and actionable insights, you will play a crucial role in optimizing future campaigns for better results. Cross-functional collaboration is vital in this role, as you will need to work closely with the brand, product, and creative teams to align influencer activities with overall marketing objectives. Furthermore, coordinating with agencies to execute campaigns effectively will be part of your day-to-day tasks. Staying abreast of the latest trends in influencer marketing and the beauty/wellness industry is essential. Identifying emerging influencers and innovative campaign ideas will help drive successful campaigns and keep the brand ahead of the curve. To qualify for this position, you should hold a Bachelor's degree in Marketing, Communications, or a related field. A minimum of 5 years of experience in influencer marketing, preferably within the beauty/wellness industry, is required. A strong understanding of social media platforms like YouTube, Instagram, and others, along with the influencer landscape, is crucial. Excellent communication, negotiation, and relationship management skills are essential for success in this role. Proficiency in using influencer marketing tools such as HypeAuditor, Qoruz, or similar platforms is preferred. An analytical mindset that enables you to derive actionable insights from data will be beneficial in optimizing campaign performance. A passion for beauty, skincare, and wellness products will drive your enthusiasm and creativity in this dynamic role.,