Influencer Marketing Executive

Job Summary:

Influencer Marketing Executive

Key Responsibilities:

• Identify, vet, and onboard suitable influencers aligned with the brand’s image and campaign objectives.
• Assist in planning, executing, and optimizing influencer marketing campaigns across Instagram, YouTube, , and other platforms.
• Coordinate outreach and negotiate deliverables, timelines, and budgets with influencers and their agents.
• Track influencer performance metrics such as engagement, reach, impressions, and ROI.
• Maintain a database of influencer contacts and campaign history.
• Monitor social media trends, competitor campaigns, and industry best practices.
• Collaborate with internal teams (e.g., content, design, PR, paid ads) to align campaign messaging and goals.
• Prepare regular reports on campaign performance and provide insights for optimization.

Requirements:

• Bachelor's degree in Marketing, Communications, PR, or related field.
• 1–3 years of experience in influencer marketing or social media management.
• Strong understanding of influencer ecosystems across platforms (Instagram, YouTube, TikTok, etc.).
• Excellent communication and negotiation skills.
• Data-driven with ability to analyze campaign metrics.
• Familiarity with tools like Upfluence, CreatorIQ, AspireIQ, or similar platforms (preferred).
• Highly organized with attention to detail and ability to manage multiple campaigns at once.