Influencer Marketing Executive

We’re seeking a dynamic Influencer Marketing Specialist to build, manage, and grow our influencer and creator ecosystem across platforms. You’ll play a key role in boosting brand awareness, credibility, and sales by strategically collaborating with content creators, beauty experts, and nano/micro influencers to promote our brands – Epitight, Cozitis, and Niconi.

Key Responsibilities:

Influencer Partnerships

• Identify, onboard, and manage relationships with influencers, dermatologists, beauty creators, and key opinion leaders (KOLs).
• Develop creative influencer briefs and campaigns aligned with brand messaging.
• Negotiate collaborations (barter & paid) and ensure timely content delivery.

Campaign Planning & Execution

• Plan monthly influencer campaigns in sync with product launches, seasonal promotions, and social media strategy.
• Track influencer performance using metrics like reach, engagement, conversions, and ROI.
• Ensure content quality and brand alignment across platforms (Instagram, YouTube, etc.).

Performance & Reporting

• Maintain an updated influencer database with performance records and campaign history.
• Prepare campaign reports, analyze results, and optimize future strategies.
• Explore affiliate or referral-based programs to track influencer-led sales.

Key Requirements:

• 1–4 years of experience in influencer marketing or talent management (beauty/FMCG preferred).
• Strong knowledge of Instagram, YouTube, and content trends in the beauty and lifestyle space.
• Excellent communication, negotiation, and coordination skills.
• Passion for skincare, haircare, and content-driven brand building.

Job Types: Full-time, Permanent, Fresher

Pay: ₹13,000.00 - ₹35,000.00 per month

Benefits:

• Flexible schedule

Ability to commute/relocate:

• Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• What is your current CTC?

Experience:

• Social media marketing: 1 year (Preferred)

Location:

• Mumbai, Maharashtra (Preferred)

Work Location: In person