Job
Description
Job Description: Influencer Marketing Executive Neuherbs is seeking a creative and results-oriented Influencer Marketing Executive to join our dynamic marketing team. The ideal candidate will be passionate about social media, possess a strong understanding of the influencer landscape, and have a proven track record of developing and executing successful influencer campaigns. You will be responsible for identifying and building relationships with key influencers, managing campaigns from conception to completion, and ensuring that all initiatives align with our brand's voice and objectives to drive engagement, brand awareness, and ROI. Key Responsibilities: Influencer Campaign Strategy: Develop, implement, and manage comprehensive influencer marketing strategies and campaigns across various social media platforms (e.g., Instagram, YouTube, X, Facebook, LinkedIn). Influencer Identification & Outreach: Identify, vet, recruit, and onboard influencers and brand ambassadors who align with our brand values, target audience, and campaign objectives. Content Collaboration & Creation: Collaborate closely with influencers to co-create authentic, engaging, and high-quality sponsored content that adheres to brand guidelines and campaign briefs. Campaign Optimization & Performance: Continuously monitor campaign performance, analyze key metrics (e.g., engagement, reach, conversions, ROI), and implement data-driven optimizations to maximize effectiveness and achieve KPIs. Relationship Management: Build, nurture, and maintain strong, long-term relationships with influencers, talent agencies, and other relevant brand partners. Act as the primary point of contact for influencer collaborations. Budget Management & ROI: Manage the influencer marketing budget effectively, track all campaign-related expenses, negotiate contracts, and ensure a positive return on investment for all influencer activities. Reporting & Analysis: Provide regular, detailed reports on campaign performance, including key insights, learnings, and actionable recommendations for future campaigns. Trend Monitoring: Stay up-to-date with the latest influencer marketing trends, platform updates, competitor activities, and industry best practices to ensure our strategies remain innovative and effective. Qualifications & Skills: Bachelor's degree in Marketing, Communications, Public Relations, or a related field. Experience: 2+ years of proven experience in influencer marketing, social media management, or a similar role. Demonstrable experience in developing and executing successful influencer campaigns from start to finish. Skills: Strong understanding of social media platforms, their respective audiences, and how to engage them effectively. Excellent communication, negotiation, and interpersonal skills. Ability to build and maintain strong professional relationships. Strong analytical skills with the ability to interpret data and translate it into actionable insights. Creative thinker with an eye for engaging content. Excellent organizational and project management skills, with the ability to manage multiple campaigns simultaneously. Proficiency in social media analytics and reporting tools. Ability to work independently and as part of a team in a fast-paced environment. Familiarity with marketing analytics and ROI metrics.
