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RAS Luxury Skincare
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Influencer Marketing Associate

Influencer Marketing Associate

RAS Luxury Skincare

0 years

1 - 4 Lacs

mumbai metropolitan region

Posted:14 hours ago| Platform:

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Skills Required

marketing strategy content drive macro discovery contracts analyze engagement analytics reports management

Work Mode

On-site

Job Type

Full Time

Job Description

We are seeking a highly motivated, creative, and organized

Influencer Marketing Associate

to lead our influencer strategy and partnerships. In this role, you will be responsible for identifying, engaging, and nurturing relationships with influencers and content creators to increase brand awareness, drive product trials, and grow our skincare community.

Key Responsibilities

Influencer Strategy & Planning

Develop and execute a scalable influencer marketing strategy aligned with brand and campaign goals.
Segment influencers by tier (nano, micro, macro, celebrity) and platform (Instagram, TikTok, YouTube, etc.).

Talent Discovery & Relationship Management

Identify and build authentic relationships with influencers who align with our brand values.
Negotiate and manage contracts, budgets, and deliverables.

Campaign Management

Lead end-to-end influencer campaigns including gifting, paid partnerships, takeovers, reviews, and product launches.
Track and analyze content performance and engagement metrics.

Content & Brand Alignment

Ensure influencer content meets brand guidelines and communicates key skincare benefits clearly and credibly.
Collaborate with social, PR, and creative teams for consistent brand messaging.

Analytics & Reporting

Monitor KPIs such as reach, engagement, impressions, conversions, and ROI.
Prepare monthly reports and insights to optimize future influencer initiatives.

Skills: influencer,management,influencer marketing,strategy

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