Influencer Marketing Associate

Role Description

This is a full-time on-site role as an Influencer Marketing Associate. As an Influencer Marketing Associate, you will be responsible for day-to-day tasks associated with influencer marketing campaigns. This includes managing communication with influencers, coordinating & executing brand campaigns.

Basic KRA's include:

• Take the onus of conceptualizing and delivering successful influencer marketing campaigns. Building relationships and on-boarding influencers and thought leaders.
• Strong understanding of influencer marketing strategies and best practices.
• Excellent communication and negotiation skills to build and maintain relationships with influencers
• Ability to analyze data and track campaign performance using analytics tools
• Creative thinking and the ability to develop engaging campaign concepts
• Maximize network and reach by being a part of the influencer universe i.e. attending events, conferences, talks etc.
• Do a thorough top to bottom analysis of target audience, the bigshots of the influence industry and the trends that affect the final decision of users
• Monitor new and emerging trends in the industry, media landscape.

Mandatories Required:

• Strong understanding of metrics and quantitative analysis.
• Working knowledge of influencer landscape across all social media platforms.
• Ability to build relationships via social media platforms.
• Must be able to work collaboratively across multiple departments and teams.
• Outstanding analytical, interpersonal, and organizational skills.
• Proven track record in outreach campaign strategies.
• 2 to 3 years’ experience in the influencer marketing industry is a plus